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Video courtesy of Ispot
Release Date: 2026-01-29
This campaign highlights ESPN’s commitment to being “always in season,” reinforcing that sports coverage never stops. It blends cultural language adaptation, lifestyle storytelling, and brand reassurance, strengthening ESPN’s identity as a global sports leader that connects with Spanish‑speaking audiences authentically.
| Element | Detail |
|---|---|
| Title | ESPN – Siempre en Temporada (Spanish) |
| Platform | iSpot.tv (advertising showcase) |
| Duration | ~30 seconds |
| Category | Sports / Media / Spanish‑Language Promotion |
| Advertiser | ESPN |
| Mood | Energetic, passionate |
| Focus | Year‑round sports coverage for Spanish‑speaking audiences |
ESPN’s “Siempre en Temporada” campaign is a cultural showcase that blends passion with accessibility. By spotlighting nonstop sports coverage in Spanish, ESPN strengthens its image as a reliable, inclusive sports network that connects authentically with Hispanic audiences year‑round.
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