The video "The One by Dolce&Gabbana Behind the Scenes" was released on February 21, 2026. This one-minute and eleven-second featurette provides a rare look at the creative process behind the latest campaign for the iconic fragrance, starring Madonna (referred to in the video by her "stage name," Monica).
This video is a must-watch for fans of high fashion, cinematic photography, and Madonna's enduring creative evolution. It offers an intimate glimpse into the meticulous planning that goes into a world-class luxury ad campaign.
🌟 Section 1: What is the video about?
The featurette captures the collaborative energy between the director and the star as they craft a narrative of romance and emotion:
The Vision: The director explains the goal of creating a "variety of locations" to make it look like the audience is seeing a "full week" in the couple's relationship.
The Locations: The shoot moves through several atmospheric settings:
The Living Room: A relaxed, intimate look.
The Music Room: Described as the room with "all the screens," where the character is returning from the opera.
The Foyer: A transition point for more dramatic shots.
The Bedroom: The final stage of the story, which the director jokingly calls "Monica's bedroom".
Emotional Range: The director highlights a key close-up sequence where the camera captures three distinct emotions—anger, desire, and fun—all within the same outfit.
Madonna's Persona: Madonna reveals that her "alter ego" for the film is Monica Bellucci, adding a layer of Italian cinematic heritage to the project.
🎯 Section 2: Main Message or Purpose
The primary objective of the video is to humanize the luxury campaign and build anticipation for "The Film".
Value for the Viewer: It provides context for the final commercial, showing the artistry and effort required to create a single minute of high-fashion cinema.
Brand Strategy: Dolce&Gabbana continues to use Madonna as a symbol of timeless elegance and power, reinforcing the "One" as a fragrance for individuals with a strong, multi-faceted identity.
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | The One by Dolce&Gabbana Behind the scenes |
| Starring | Madonna |
| Publication Date | February 21, 2026 |
| Duration | 1:11 |
| Category | Fashion / Fragrance |
| Keywords SEO | Madonna Dolce&Gabbana, The One BTS, Monica Bellucci Alter Ego, Luxury Fragrance Ad 2026 |
🎁 Section 4: Reasons to Watch
Creative Insight: Watch how a director coaches a global icon to deliver subtle emotional shifts on camera.
Cinematography: The video alternates between crisp behind-the-scenes footage and the stylized, high-contrast look of the final film.
Madonna Unfiltered: See a more casual side of the pop legend as she discusses her character and prepares for the elaborate shoot.
🔑 Suggested Keywords
Madonna The One Dolce&Gabbana 2026
Behind the scenes fashion film Madonna
The One fragrance campaign director commentary
Madonna as Monica Bellucci BTS
✨ Conclusion
The “The One Behind the Scenes” featurette successfully peels back the curtain on one of the year's most glamorous collaborations. By highlighting the emotional complexity and narrative depth of the shoot, Dolce&Gabbana proves that "The One" is as much about a feeling as it is about a scent.
