Dior Commercial Episode 6: Fatima Mazmouz - Feminine, plural spot commercial 2024

VIDEO Christian Dior Episode 6: Fatima Mazmouz - Feminine, plural TV commercial 2019 • The Dior Cruise 2020 collection is captured with movement and grace by photographer Fatima Mazmouz’s images, which offer a different, singular perspective on nature, the elements, and women, the muses of our universe. 00:03 Dior contacted me to work on this project. 00:07 It's obviously very moving because the fashion world 00:11 is quite far from the contemporary art world 00:14 that I live in. 00:15 At the same time, I said to myself that we'll 00:17 be able to find an echo 00:19 and bring this universe of activism, feminism, 00:24 and rewriting of history to life, which really means a lot to me. 00:28 It was a real challenge asking myself, 00:30 "Am I going to be able to work with these models? 00:33 Because I often work in self-portraiture." 00:36 Then I said to myself, "No, it's worth it 00:38 to work with models, with new subjects, 00:41 subjects from all walks of life, with different skin tones, 00:44 different hair, each with a different presence." 00:47 It was important to say 00:49 "Okay I'm going to tackle this challenge that Dior has set for me" 00:51 and attach this opportunity to something that 00:56 is very close to my heart at the moment, 00:58 as I'm working on the magical body, 01:00 which is a sort of deconstruction of the woman 01:04 expressed through a particular feminism. 01:05 But it's of a powerful woman, a warrior, 01:08 a woman of the Earth, 01:11 a return to the archaeology of the matriarch. 01:14 I think this collection truly embodies the essence 01:18 of a woman connected to Earth. 01:19 Perhaps because the collection 01:22 revolves around A particular Africanness 01:24 that's shared across a multitude of cultures. 01:27 It’s a real encounter. 01:29 This work is in fact an encounter between these women 01:31 and what these looks represent. 01:35 The choreography that they performed via hand gestures, 01:38 arm movements, these are moves 01:42 that are inspired by flamenco dancing, 01:44 because for me personally it's an intense dance. 01:46 It's a dance that mirrors the war 01:49 and the staging of a body in resistance. 01:53 The photos that I've just taken 01:55 will be worked on later. 01:57 Post-production is also an extremely 02:00 Important element to my work. 02:01 To create a new discourse, 02:03 I use Dior's signature to create a distinct pattern 02:06 and this structure allows me to tell the story of Africa 02:10 in a different, less traditional way, using these patchworks 02:13 and these ethnic, graphic elements. 02:16 So all of these little tiles, placed next to one another other 02:18 obviously remind me of the art of carpetmaking, weaving, and so on. 02:21 The photo therefore brings together the stitch work 02:26 and craftsmanship involved through the choices I will 02:30 make when editing it. 02:33 South Africa is a wonderful location choice, 02:35 as it's such an eccentric place 02:39 that we therefore fantasise about a lot. 02:41 Above all it's where I discovered this diversity in landscapes. 02:46 Just by travelling a short distance 02:48 you can come across landscapes that very quickly take your breath away.- advertisement spot 2019