Dior Commercial BORN IN THE WILD - Sri-Lankan Sandalwood spot commercial 2024

VIDEO dior BORN IN THE WILD - Sri-Lankan Sandalwood TV commercial 2020 • 00:07 When we use natural ingredients, 00:09 I think it is our duty as a fragrance house 00:13 to use the very finest quality 00:15 and sustainable practices. 00:18 Sandalwood is a rather 00:20 fickle tree 00:22 tree that is difficult to cultivate. 00:28 With our partner producer 00:30 of almost 10 years, 00:32 we created wild plantations: 00:34 we grow the seedlings 00:35 for about a year 00:37 and then transplant them 00:38 to where they could have sprouted naturally in the forest, 00:41 disseminated by birds. 00:45 The trees have to be at least 00:48 15 to 20 years old 00:50 before they can be harvested. 00:54 It is a relatively soft scent 00:56 with a milky quality. 00:59 That is precisely why I used it in Sauvage Parfum 01:02 to bring that rather rich 01:05 opulent aspect, 01:09 to the base 01:09 and especially its strength. 01:13 Sandalwood is included in the woody notes, 01:16 but above all it has a mystical dimension. 01:17 Many people recognize its odor 01:22 almost intuitively without really knowing what it is. 01:24 It has a scent that touches us, 01:26 that speaks to our unconscious, 01:29 something I would describe as hormonal.- advertisement spot 2020