Dior Commercial BORN IN THE WILD - Calabrian Bergamot spot commercial 2024

VIDEO dior BORN IN THE WILD - Calabrian Bergamot TV commercial 2020 • 00:06 As a perfumer, you have to be patient too, especially if you use a lot of natural ingredients. 00:10 Because you depend upon what I call agricultural time. 00:14 Meaning that when you create a new plantation, 00:18 it will take 3 years to yield a harvest. 00:20 Bergamot is a fruit 00:23 derived from a hybrid 00:25 between lemon and bitter orange. 00:31 The finest quality is without a doubt 00:33 from Calabria. 00:34 Bergamot brings a strong freshness. 00:39 It binds 00:40 and extends 00:42 all of the other ingredients in the fragrance, 00:44 like a magnificent dilution. 00:48 Like any terroir, it has its distinctive features. 00:50 It is 00:52 bathed in the warmth of the Mediterranean 00:55 but it also has a relatively rich, 00:58 volcanic soil. 01:01 We work mainly 01:04 with one long-standing producer. 01:06 He is actually a friend now, since we've been exchanging ideas 01:09 for over thirty years. 01:13 It's important to have more than just a sales relationship 01:17 with the people who work the land, 01:19 firstly because they provide 01:21 a different, 01:23 authentic perspective, 01:24 and it also allows you to enhance the qualities even further. 01:33 There is bergamot in Sauvage eau de toilette. 01:35 It is true we use a bergamot 01:37 that could be described as tailored, 01:39 more powerful, 01:40 one with more clout 01:41 and that lasts longer, yes.- advertisement spot 2020