The "Here for Sweat" campaign is a series of commercials from Degree, featured extensively throughout early 2026. This campaign highlights Degree's position as a global leader in antiperspirant technology, focusing on its ability to provide nonstop protection regardless of how much a person moves or sweats.
In 2026, Degree heavily ties this messaging to major athletic events, specifically the FIFA World Cup 26™, offering fans chances to win tickets and experience the high-pressure, high-movement environment of the tournament.
🌟 Featured Commercial: "Coffee-Shop Owner"
One of the primary spots in the "Here for Sweat" campaign is the "Coffee-Shop Owner" commercial.
The Narrative: The ad follows a man as he navigates his multifaceted day, starting with the application of Degree Advanced Protection deodorant.
The Activities: As he goes through his day—conducting taste tests, restocking his shop, designing signs, and managing long lines—a narrator repeats the word "sweat" after every task.
The "Night Shift": After his professional day ends, he transitions to his "night shift" as a father.
Core Message: Degree asserts that while sweat is a sign of moving forward, its products ensure that sweat never holds you back.
🎯 Main Message or Purpose
The primary objective of the "Here for Sweat" campaign is to reframe sweat as a positive indicator of progress and movement. Degree provides value by offering 72-hour nonstop sweat and odor protection, utilizing microtechnology that forms a stronger barrier against moisture than conventional products. The purpose is to inspire confidence, allowing users to move freely without worrying about the physical side effects of their exertion.
📊 Key Campaign Data
| Element | Detail |
| Brand | Degree (Unilever) |
| Active Campaign | February 2026 |
| Key Product | Degree Advanced Antiperspirant |
| Core Promise | 72-hour nonstop protection |
| Sponsorships | FIFA World Cup 26™ |
🎁 Reasons to Use Degree Advanced
Clinically Proven Technology: The Advanced range uses a patented barrier that is clinically proven to be more effective than standard antiperspirants.
Movement-Based Activation: Products often feature MotionSense technology, which releases bursts of freshness specifically when you move.
Inclusive Design: Degree continues to focus on improving confidence and wellbeing for all movers, regardless of their ability or background.
🔑 Suggested Keywords
Degree 72-hour protection 2026
Degree FIFA World Cup 26 tickets
Degree Coffee-Shop Owner commercial
Nonstop sweat protection Degree
Degree MotionSense technology
✨ Conclusion
The "Here for Sweat" campaign reinforces Degree's commitment to supporting an active lifestyle. By celebrating sweat rather than stigmatizing it, Degree empowers its users to take on their busiest days—and their "night shifts"—with complete confidence.