Clairol Commercial ProFixer | Go PRO with me Spot

This video is part of Clairol’s push to make professional hair color correction accessible to everyday users. By branding the kit as “ProFixer,” Clairol positions it as a trustworthy, salon‑inspired solution for fixing color mistakes without needing a stylist appointment.

💇 Key Highlights

• Product: Clairol ProFixer kit – designed for color removal and correction.
• Theme: “Go PRO with me” – empowering consumers to achieve salon‑like results at home.
• Message: You can fix color mistakes safely and easily with Clairol’s guided system.
• Tone: Educational, approachable, and confidence‑building.
• Audience Impact: Appeals to DIY hair color users who want professional results without salon costs.

📊 Campaign Data

🎁 Reasons to Watch

• Step‑by‑step guidance—shows how to use the ProFixer kit effectively.
• Professional positioning—brings salon‑level correction to home users.
• Confidence boost—empowers consumers to fix mistakes themselves.
• Brand trust—Clairol reinforces its reputation as a leader in hair color solutions.

⚠️ Considerations & Trade‑offs

• Effectiveness: Works best on recent color applications; stubborn or dark dyes may require multiple treatments.
• Hair health: While gentler than bleach, repeated use can still dry hair—conditioning afterward is recommended.
• Alternatives: Professional salon correction may be safer for complex color issues, though more expensive.

✨ Conclusion

Clairol’s “ProFixer – Go PRO with me” video is a tutorial‑driven campaign that introduces a professional‑grade color removal kit for home use. By blending education with empowerment, Clairol strengthens its image as a trusted beauty brand that helps consumers fix mistakes confidently and affordably. youtube.com

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