Christian Dior Commercial The Savoir-Faire behind Aya Nakamura's Dior 2025

VIDEO Christian Dior The Savoir-Faire behind Aya Nakamura's Dior TV commercial 2024 • The Savoir-Faire behind Aya Nakamura's Dior dress for the Olympic Games Paris 2024 Opening Ceremony Exuding the smoldering myth of a phoenix, uncover the origins of ‪@AyaNakamura‬'s golden ensemble for the Olympic Games Paris 2024 Opening Ceremony. Each feather, painstakingly added by the hands of Lemarié artisans, contributes to a sculpted metallic saturation that covers her in splendor under Maria Grazia Chiuri’s guidance, embodying a veritable flair that only #DiorSavoirFaire can achieve. Évoquant le mythe du phénix, découvrez les dessous de la création couleur or portée par Aya Nakamura pour la Cérémonie d’Ouverture des Jeux Olympiques de Paris 2024. Chaque plume a été délicatement brodée à la main par les artisans de la Maison Lemarié, contribuant à donner à l’ensemble l’allure d’une sculpture métallique. Une prouesse technique réalisée sous la supervision de Maria Grazia Chiuri et qui témoigne de l’excellence du savoir-faire Dior. #DiorxParis2024 0:01 Today we are working on an exceptional feather 0:04 piece for an artist who's going to perform 0:06 during the opening ceremony of the Olympic Games Paris 2024. 0:09 Aya Nakamura hoped to evoke a phoenix rising from its ashes 0:15 through her costume. There are several steps 0:17 that are quite complex in the creation of the piece. 0:20 For example, the selection of the feathers, 0:22 which must be quite precise in order to have truly the most beautiful ones. 0:26 Next, the gluing, which is done by eye and requires a great deal of experience 0:31 to truly achieve something 0:33 harmonious and to have a gown that is light and exceptional. 0:37 This dress is asymmetrical. It's on one shoulder 0:40 and it really creates a moulded effect on the body. 0:44 It will have two stitches, with a long train to give the dress volume 0:47 to really look like a sculpture of feathers. 0:52 The difficulty of the corset is that there is lacing on the back 0:54 that takes a bit of time 0:55 and during the event, the corset has to be 0:57 put on the artist really quickly. 0:59 The dress, which is a separate piece, is placed over the corset. 1:02 These two elements will come together at the waist to fit 1:05 the shape of the corset. 1:05 And so, we are truly in the realm of a stage costume. 1:09 Everything is designed to accentuate the movement; 1:13 it’s flexible, it moves, it lives. 1:17 It's haute couture. - advertisement spot 2024