Christian Dior Commercial Sauvage Eau Forte: The Inspiration Behind the Scent Spot

VIDEO Christian Dior Sauvage Eau Forte: The Inspiration Behind the Scent TV commercial 2024 • Sauvage Eau Forte: The Inspiration Behind the Scent with Francis Kurkdjian “The characteristic of working with a water base is that the water fills the ingredients with a kind of vitality, as if they come to life. It helps to give them more breath. Water intensifies and prolongs the freshness.” - Francis Kurkdjian, Dior Perfume Creative Director. #DiorBeauty #DiorParfums #DiorSauvage #PoweredByWater 0:00 In my approach 0:01 to this reinterpretation of Sauvage, 0:02 I decided to keep 0:04 this symbolic freshness. 0:06 The only big difference is 0:08 that we are now in a different space, 0:09 at the heart of water. 0:11 This vital power of water, 0:12 that falls 0:13 with this verticality, 0:15 this uncontrollable force. 0:18 It's as if the water was crossing the desert 0:20 and suddenly, 0:21 at the end, 0:22 there was a waterfall. 0:23 There is this idea of shock, 0:26 of something brutal, in fact. 0:28 It is from this feeling 0:30 that I started working. 0:33 I was looking for and accord of 0:34 what I call "cold spices" 0:36 such as cardamom, star anise, 0:38 and pepper, which allowed me to get past 0:40 the vibration of the lavender 0:42 and have a halo of freshness 0:43 from the start. 0:45 Sauvage Eau Forte, 0:46 is as fresh like an Eau de Toilette, 0:49 and intense like a Parfum.

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