Christian Dior Commercial Maison Sonia Sieff spot commercial 2024
VIDEO Christian Dior Maison Sonia Sieff TV commercial 2018 • A fashion photographer and spokesmodel sought out by major luxury and cosmetics houses, Sonia Sieff is the perfect embodiment of the oft-evoked Parisian style. The daughter of photographer JeanLoup Sieff, this eclectic traveler published her first book, "Les Françaises" in 2017 with Rizzoli. In it, 155 photographs of female nudes present a manifesto for beauty and freedom.
She starts by evoking scents linked to the men she loves: the leather of her father's car, her son's clothes, a tee-shirt, etc. Perfume is second nature for this sensual woman of images with the style of a film star. She detects an unusual smell in the flash of her camera and likes the warm scent of nights where anything goes.
Sonia Sieff chose "Ambre Nuit" perfume
00:11 The scent of my dad's car,
00:13 which smelled of leather and warm oil.
00:16 I'm not sure if flashes have a scent
00:18 but they have a certain kind of warmth to them.
00:21 I really like smelling my son's clothes,
00:23 especially when he's away.
00:25 When you're in love with a guy, you smell his t-shirt and it drives you crazy -
00:29 even when it smells of sweat!
00:32 It's very precious,
00:33 there's something a bit 1950s that I like a lot.
00:36 I put the perfume on my wrists,
00:38 then delicately, maybe on my neck,
00:41 on my bellybutton….and more, if needed.
00:44 Not oriental, but pretty warm.
00:47 Perfume plays a slightly different role to me.
00:49 It's obviously sensual…
00:51 At night, everything is allowed,
00:52 there is no filter
00:54 I am Ambre Nuit.
- advertisement spot 2018
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