Release Date: 2020-01-14

About Cartier Savoir-Faire: PRECIOUS COLORED STONE - MAGNITUDE ad

VIDEO Cartier Savoir-Faire: PRECIOUS COLORED STONE - MAGNITUDE TV commercial 2020 • 00:06 For Cartier, what is most important in the word “savoir-faire”
00:10 is the union of the two words.
00:12 It is the link between the ornamental hard and precious stones.
00:16 Our challenge:
00:18 to determine which of the rough stones extracted from the living earth
00:21 can compose subtle harmonies together.
00:24 Guided by experts, this art of studying these stones
00:28 is passed from generation to generation.
00:31 Fiery topaz and quartz in shades of sapphire merge together.
00:36 Examining, harmonizing, adjusting:
00:39 a mosaic of orange and red,
00:41 achieved by controlling the cuts and the accuracy of the pairing.
00:45 Our savoir-faire is an eternal ebb-and-flow
00:47 between our designers, our stone-experts, and our lapidarists,
00:51 who transform magma into light
00:54 and unite the “savoir” with the “faire” all with one fine line. -


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