Cartier Savoir-Faire: PRECIOUS COLORED STONE - MAGNITUDE Ad 2024

Cartier Commercial Savoir-Faire: PRECIOUS COLORED STONE - MAGNITUDE spot commercial 2024

VIDEO Cartier Savoir-Faire: PRECIOUS COLORED STONE - MAGNITUDE TV commercial 2020 • 00:06 For Cartier, what is most important in the word “savoir-faire” 00:10 is the union of the two words. 00:12 It is the link between the ornamental hard and precious stones. 00:16 Our challenge: 00:18 to determine which of the rough stones extracted from the living earth 00:21 can compose subtle harmonies together. 00:24 Guided by experts, this art of studying these stones 00:28 is passed from generation to generation. 00:31 Fiery topaz and quartz in shades of sapphire merge together. 00:36 Examining, harmonizing, adjusting: 00:39 a mosaic of orange and red, 00:41 achieved by controlling the cuts and the accuracy of the pairing. 00:45 Our savoir-faire is an eternal ebb-and-flow 00:47 between our designers, our stone-experts, and our lapidarists, 00:51 who transform magma into light 00:54 and unite the “savoir” with the “faire” all with one fine line.- advertisement spot 2020

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Release Date: 2020-01-14