Release Date: 2020-01-14


VIDEO Cartier Savoir-Faire: EXCEPTIONAL DIAMOND PAIRING - MAGNITUDE TV commercial 2020 • 00:06 For Cartier, what is most important in the word “savoir-faire”
00:09 is the union of the two words.
00:12 It is the link between the stones and the light.
00:15 Our challenge:
00:16 to assemble a set of diamonds
00:18 with a quality that epitomizes pure brilliance
00:21 with two exceptional gems
00:23 of more than 26 carats each,
00:25 color D, IF clarity, type IIA.
00:29 A distinction that the Gemological Institute of America
00:32 only grants 2% of the diamonds it analyzes.
00:36 Examining, selecting, pairing more than 107 diamonds,
00:40 of the same intensity, of the same fire.
00:43 Arranging the stones according to their cuts,
00:45 making light dance.
00:47 Geometrically controlled.
00:49 Precise execution.
00:51 Our savoir-faire is an eternal ebb-and-flow
00:53 between our stone-experts,
00:55 our designers, and our setters
who transform the stones into light
01:00 and unite the “savoir” with the “faire” all with one fine line. -

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