Release Date: 2020-01-14
About Cartier Savoir-Faire: CARTIER SPECIFIC EXPERTISE - PANTHERE FUR SETTING ad
VIDEO Cartier Savoir-Faire: CARTIER SPECIFIC EXPERTISE - PANTHERE FUR SETTING TV commercial 2020 • 00:02 For Cartier, what is most important in the word “savoir-faire”
00:05 is the union of the two words.
00:07 Since the first appearance of the panther in 1914,
00:10 this union has linked the feline form and given life to the design.
00:15 Our challenge:
00:16 to make the panther’s coat just as sleek as in nature.
00:19 Cutting each gemstone to measure, one by one,
00:22 sorting and setting them as they embrace one another.
00:25 Surrounding them with small metal threads
00:27 to secure the stones
00:28 and reveal each detail,
00:30 smoothing out the panther’s fur.
00:32 This unique savoir-faire,
00:34 a Cartier signature,
00:35 allows the panther to awake as if in nature.
00:38 Our savoir-faire is an eternal ebb-and-flow
00:41 between our jewelers, lapidarists and setters
00:44 ho unite the “savoir” with the “faire”
00:46 all with one fine line. -
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