Release Date: 2020-01-14
About Cartier Savoir-Faire: BRING THE WILD TO LIFE - PANTHERE SCULPTURE ad
VIDEO Cartier Savoir-Faire: BRING THE WILD TO LIFE - PANTHERE SCULPTURE TV commercial 2020 • 00:04 For Cartier, what is most important in the word “savoir-faire”
00:08 is the union of the two words.
00:10 Since the first appearance of the panther in 1914,
00:13 this union has linked the design with the feline.
00:17 Our challenge: bring the panther to life through its design —
00:21 muscles, head, paws, ears —
00:23 giving attention to each detail to unleash her power.
00:27 Observing and recreating the movement of the feline in 3D.
00:31 Wild and alluring, the panther comes alive.
00:34 Our savoir-faire is an eternal ebb-and-flow
00:37 between our designers and sculptors
00:39 who have passed on their unique knowledge for more than a century
00:42 through the power of experience
00:44 who unite the “savoir” with the “faire”
00:46 all with one fine line. -
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