Release Date: 2020-01-14
About Cartier Savoir-Faire: ART OF FLUIDITY - MAGNITUDE ad
VIDEO Cartier Savoir-Faire: ART OF FLUIDITY - MAGNITUDE TV commercial 2020 • 00:06 For Cartier, what is most important in the word “savoir-faire”
00:10 is the union of the two words.
00:12 It is the link between structure and fluidity.
00:15 Our challenge:
00:16 letting the stones guide us to create an architecture
00:19 that moves in one fluid motion.
00:21 It is the link between volume and weightlessness,
00:24 movement and stability,
00:26 the jewel against the skin.
00:28 Considering, reworking, beginning again.
00:31 Our savoir-faire is an eternal ebb-and-flow,
00:34 mastery and harmony
00:35 between our designers, jewelers, gemologists,
00:38 lapidarists, setters and polishers
00:41 who unite the “savoir” with the “faire”
00:44 all with one fine line. -
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