Canon Commercial EOS-1D X Mark III Codec Options spot commercial 2024

VIDEO Canon EOS-1D X Mark III Codec Options TV commercial 2020 • Learn more about the various codecs available with the EOS-1D X Mark III to compress data for faster transmission of content. 00:00 ♪♪♪ 00:05 Hi I'm Charles Zablan, from Canon USA, with a look at video 00:08 compression options on the Canon EOS-1D X Mark III. 00:12 It's the first Canon EOS DSLR to provide RAW, 4K video 00:16 and it offers more conventional compressed video in 4K and Full HD 00:19 resolutions instead of the previous Motion JPEG codec. 00:23 With high-resolution video, file sizes can be daunting. 00:27 To streamline data acquisition and provide a more manageable file, 00:30 Canon has adopted two compression formats for the new 00:33 flagship camera, H.264 MP4 and H.265 HEVC. H.264 has long been 00:40 a mainstay in digital video. It uses intraframe compression, 00:44 which analyzes the portions of the image that are moving versus 00:47 the static portions, compressing the static, repetitive portions 00:50 of each frame. H.264 allows you to record 4K, 8-Bit video that 00:56 is easily ingestible in most NLE platforms. It is a great way to 01:00 share video, especially if you are comfortable with in-camera 01:03 settings such as Picture Style, and want video to be ready 01:06 without significant editing in post. H.264 is automatically 01:11 applied, any time Canon Log is not active. 01:14 H.265, also known as HEVC or High Efficiency Video Coding, is the next evolution of 01:20 image compression. HEVC does a similar job of analyzing the 01:24 static and moving parts of the image as H.264 does, but with 01:28 increased efficiency in compression. 01:30 HEVC is activated on the 1D X Mark III by simply switching on Canon Log. 01:36 With H.265, there are two ways of decoding video during editing. 01:41 One is through software based decoding, which relies on your 01:43 computer's CPU to decode the complex compression algorithms. 01:48 Or hardware-based decoding, with a powerful graphics card, will 01:51 provide a smoother playback experience. In post, any of our 01:54 Look Up Tables — or LUTS — made for Canon Log 1 can easily 01:57 conform your images for output. H.265 is the future of 02:01 compression, and it's available today on the 1D X Mark III. 02:05 For more information about the EOS-1D X Mark III, 02:08 visit USA.Canon.com. Thank you for watching. 02:13 ♪♪♪- advertisement spot 2020