Indulge in a sensory journey where music meets high fashion. In the official Calvin Klein Euphoria Elixirs campaign, the global superstar Rosalía takes center stage as the face of a new era for the iconic Euphoria collection. Released on February 19, 2026, this cinematic 50-second spot—scored by Rosalía’s own haunting vocals—captures the bold, experimental essence of the new elixirs.
For fans of Rosalía’s avant-garde style and Calvin Klein’s legacy of provocation, this video is a masterclass in atmospheric branding. It showcases how the new Euphoria Elixirs—available in three distinct and intense versions—mirror the "Motomami" singer’s multifaceted identity. This campaign isn't just about a fragrance; it’s about the raw, unfiltered expression of power and allure.
🌟 Section 1: What is the video about?
The video is a dreamlike exploration of three "worlds," each corresponding to one of the new Euphoria Elixirs. Rosalía transitions through these environments, embodying the unique personality of each scent.
Key highlights include:
The Liquid Horizon: Rosalía is first seen in a shimmering, silver gown, dancing in a reflective, watery void that highlights the initial fresh yet deep notes of the classic Euphoria profile [00:03].
The Desert Sun: A dramatic shift to a golden, sun-drenched landscape where Rosalía, in ethereal white and tan garments, moves against a massive, setting sun—representing the warmth and intensity of the elixir [00:11].
The Neon Void: A high-contrast sequence featuring Rosalía in bold black leather and silhouettes, set against pulsating pink and purple light—mirroring the modern, experimental "elixir" heart of the new line [00:21].
Product Reveal: The final shot showcases the three distinct bottles—Deep Purple, Electric Pink, and Golden Yellow—reimagined in the classic Euphoria shape but with more intense, saturated hues [00:43].
🎯 Section 2: Main Message or Purpose
The objective of this campaign is to reinvigorate and modernize the Euphoria brand by aligning it with Rosalía’s cultural influence. Calvin Klein provides value to the consumer by framing these scents not just as accessories, but as tools for self-expression. The message is one of boldness and complexity—inviting you to "be the labyrinth you can't escape from."
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | Rosalía for the euphoria elixirs | Calvin Klein 2026 |
| Author / Channel | Calvin Klein |
| Publication Date | 2026-02-19 |
| Duration | 00:50 |
| Category | Howto & Style |
| SEO Keywords | Rosalía Calvin Klein 2026, Euphoria Elixir Campaign, Rosalía Euphoria Song |
🎁 Section 4: Reasons to Watch
Exclusive Score: Experience a custom musical arrangement by Rosalía, perfectly synchronized with the campaign’s visuals [00:01].
Fashion Inspiration: Watch Rosalía transition through high-fashion looks that range from liquid metallic to streetwear-infused leather.
Cinematic Artistry: Enjoy the high-concept lighting and set design that make each "scent world" feel distinct and immersive.
🔑 Suggested Keywords
Main Keyword: Rosalía Calvin Klein Euphoria
Variations: New Euphoria Elixirs 2026, Rosalía fragrance ad song, Calvin Klein Euphoria elixirs bottles.
Related: Motomami aesthetic, high-fashion perfume campaigns, intense floral fragrances 2026.
✨ Conclusion
The Rosalía x Calvin Klein partnership is a perfect synergy of talent and branding, resulting in one of the most visually striking campaigns of 2026. It's a bold step forward for the Euphoria line, proving that a classic can always be reimagined for a new generation.