Release Date: 2020-03-09

About Bvlgari New FCA 500 - “MAI TROPPO” ad

New 500 is the first fully electric FCA car. And is a one-of-a-kind Bvlgari jewel.

Cinquecento and Bvlgari are two icons representative of Italy, its people and culture – each in its own domain. Starting from the 1950s they became synonymous with the easy going flair of dolce vita, with a lifestyle embracing fashion, design and art but even beauty in the everyday life, the unrivalled taste, the imagination, the inimitable “art de vivre” of a country. In two words, the Italian Glamour.

It is this common idea of Italianness that underpins the values shared by Bvlgari and Fiat: the bello e ben fatto (Italian for “beautiful and exceptionally crafted”), the inspiring power of nature, with its rich details and precious nuances, and the importance of sustainability, as a fundamental way to “give back” some of that beauty the world is generously spreading out.

Inspired by Bvlgari’s birthplace Rome, B.500 BY BVLGARI Mai troppo comes as a convertible and incorporates the colours and the exceptional light of the Eternal City. Its metallic paint in Imperial Saffron – a shade iconic to Bvlgari – is obtained through the integration of a special gold dust, the highly precious scraps of the jewels’ manufacturing process coming from Bvlgari’s production site in Valenza.

The final result is of an absolute brilliance, somewhere in between the colour of the Eternal City’s marble and ruins, the golden hour sky and the light that kisses a Roman palazzo on a late October afternoon. All that, with a glitz only a Bvlgari jewel can possess. -

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