Bvlgari Commercial Lucia Silvestri — Jewelry Creation Executive Director at Bvlgari Spot

Who is Lucia Silvestri?

Lucia Silvestri is the Jewelry Creative Director (also known as the Jewelry Creation Executive Director) at Bvlgari, one of the world’s most prestigious high‑jewelry maisons. She is globally recognized for her extraordinary eye for gemstones and her ability to transform rare stones into bold, colorful, and iconic Bvlgari creations.

Often called “the woman who buys the most extraordinary gemstones in the world,” Silvestri is a central figure in shaping Bvlgari’s modern high‑jewelry identity. aeworld.com

Career Journey

Lucia’s path into jewelry was unexpected:

• She began at Bvlgari at 18 years old, originally studying biology, not design.
• Her father, who worked closely with Paolo Bulgari, encouraged her to take a summer internship at the brand.
• When she first saw Paolo Bulgari’s table filled with gemstones, she instantly felt drawn to them — a moment she describes as “magical.” thejewelleryeditor.com
• She started in the gemological department, learning directly from the Bulgari family.
• Over more than 40 years, she evolved from gem buyer to the brand’s first female Creative Director. artribune.com

Her role today blends gem sourcing, creative direction, and design leadership, making her one of the most influential women in luxury jewelry.

What She Does at Bvlgari

As Jewelry Creation Executive Director, Silvestri:

• Travels the world sourcing exceptional gemstones
• Oversees the creation of High Jewelry collections
• Guides a team of designers while maintaining Bvlgari’s signature bold aesthetic
• Ensures each piece reflects the brand’s Roman heritage and vibrant color philosophy

She is deeply involved in every step — from selecting stones to finalizing the design. aeworld.com

Design Philosophy

Lucia Silvestri is known for:

• Fearless use of color
• Unexpected gemstone combinations
• Large, sculptural designs
• A modern interpretation of Roman opulence

She often says she begins with the gemstones themselves, letting their personality guide the design. thejewelleryeditor.com

Influence & Legacy

Silvestri has become a public face of Bvlgari, appearing in documentaries, interviews, and global campaigns. She is admired for:

• Her charismatic presence
• Her mentorship of young designers
• Her commitment to preserving Bvlgari’s heritage while pushing boundaries

Her work has been worn by icons such as Zendaya, Priyanka Chopra Jonas, Chiara Ferragni, and Lisa. aeworld.com

Notable Projects

• Inside the Dream – A Bvlgari documentary following her creative process
• Eden: Garden of Wonders – A high‑jewelry collection unveiled in Paris
• Numerous High Jewelry masterpieces featuring rare emeralds, tourmalines, rubellites, and sapphires

Bvlgari Jewelry Creation Executive Director Lucia Silvestri

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