Bvlgari Commercial La Tortue de Soirée by Francesco Vezzoli x BVLGARI - Making Of spot commercial 2024

VIDEO Bvlgari La Tortue de Soirée by Francesco Vezzoli x BVLGARI - Making Of TV commercial 2019 • In a fusion of high jewellery and contemporary art, Bvlgari and Italian artist Francesco Vezzoli have created a magnificent sculpture: a brass-shelled tortoise adorned with precious stones, entitled Tortue de Soirée. The beautifully polished shell, studded with nine ancient Greek silver coins, gleams with tumbles of amethysts and 1,500 carats’ worth of precious gems. Under Creative Director Lucia Silvestri’s guidance, the stunning, bejewelled masterpiece represents over 530 hours of passion and skill put in by Bulgari’s artisans. Discover La Tortue de Soirée at Musée D’Orsay, Paris, from 26 November 2019 to 1st March 2020. #contemporaryart #museeorsay #francescovezzoli #bvlgari #jewelry 00:15 BVLGARI is a brand, 00:17 deeply rooted in the past 00:18 and deeply projected in the future. 00:21 When I have approached them, 00:23 I could have never hoped 00:24 such a participation, such an enthusiasm 00:27 in creating a project that has never been made before. 00:31 For me this sculpture is a case of public jewellery. 00:36 It’s an extremely precious object but it's not made 00:38 for private consumption, it's made for public consumption. 00:44 So this for me is very interesting 00:46 and I would like to say it's probably 00:48 the first time in history of art that something like that has happened. 00:54 And it took BVLGARI to make my dream become a reality. - advertisement spot 2019