Bvlgari Commercial Dua Lipa x Bvlgari – Behind the Scenes (2026) Spot

The video "Behind the scenes with Dua Lipa | Bvlgari Global Brand Ambassador" was released by Bvlgari on February 20, 2026. This 26-second spot offers a rhythmic and high-fashion look at a photoshoot featuring global pop star and Bvlgari ambassador, Dua Lipa.

The film captures the essence of the "Bvlgari woman"—bold, multifaceted, and sophisticated—while showcasing some of the house's most iconic jewelry and watch collections.

🌟 Visual Highlights & Styling

The video is a montage of fashion photography and candid moments, set to Dua Lipa’s hit song "Houdini".

• The Looks: Dua Lipa is seen in two primary outfits: a relaxed, open white button-down shirt paired with light-wash jeans and a sleek black tank top for a more minimalist look.

• The Jewelry: The focus is on the jewelry's layering and movement. Highlights include:

  • Serpenti Tubogas Watch: Featured prominently on her wrist.

  • B.zero1 Rings: Layered across multiple fingers.

  • Serpenti Viper Necklaces and Bracelets: Showcasing the signature scales and serpent motifs.

• Atmosphere: The video alternates between professional, high-contrast studio shots and "behind the lens" grainy footage, giving a sense of being part of the creative process.

🎯 Main Message or Purpose

The primary purpose of this video is to strengthen the brand association between Bvlgari and Dua Lipa while highlighting the versatility of Bvlgari jewelry. By showing the items worn in both a relaxed (jeans and shirt) and sleek setting, the ad demonstrates that Bvlgari’s "timeless beauty" is suitable for any moment of a modern woman's life.

📊 Key Video Data

🎁 Reasons to Watch

• Fashion Inspiration: See how high-end jewelry can be styled with casual, everyday staples like denim and white shirts.

• Music & Visual Sync: The fast-paced editing perfectly matches the beat of "Houdini," making it a visually engaging experience.

• Celebrity Content: Get a closer, behind-the-scenes look at one of the biggest names in music working with a legendary luxury house.

✨ Conclusion

"Behind the scenes with Dua Lipa" is a masterclass in luxury brand storytelling. It successfully translates Bvlgari’s Roman heritage into a modern, pop-culture context through the magnetic presence of its global ambassador.