Bvlgari Commercial CRAFTING MAGNIFICENCE | Bvlgari High Jewelry Spot

VIDEO Bvlgari CRAFTING MAGNIFICENCE | Bvlgari High Jewelry TV commercial 2024 • CRAFTING MAGNIFICENCE | Bvlgari High Jewelry Bvlgari continues its voyage into the world of colored gems with Dawns of Rome, the first-ever High Jewelry collection dedicated to the enchanting mandarin garnet. Composed of rare and meticulously selected jewels, these radiant creations take inspiration from the warm, brilliant light of sunrise over the Eternal City. Lucia Silvestri, Jewelry Creation & Gems Buying Executive Director, introduces the vibrant new collection, the next chapter in the captivating story of Bvlgari Aeterna. Campaign video by ATRAVISIO Directed by Maxim Derevianko #Bvlgari #BvlgariHighJewelry #BvlgariAeterna 0:05 The Color Journeys Collection is Bvlgari’s voyage in the world of colored gems, 0:10 embodying the Maison's passion for experimentation. 0:13 Bvlgari enhances gems known by connoisseurs, 0:16 continually setting new trends in the world of High Jewelry. 0:24 The protagonist of this Color Journey is the Mandarin Garnet 0:29 because it reminds us of the sunrise in Rome. 0:32 It has a warm, intense, vibrant color, 0:36 as if it contains rays of sunlight within... 0:39 The name of this collection is "Dawns of Rome". 0:44 The Mandarin Garnet was discovered in 1991 on the banks of the Kunene River in Namibia. 0:50 Belonging to the Garnet family and to Spessartite variety. 0:55 The scarcity of the Mandarin Garnet 0:57 is due to the exhaustion of the main sourcing site in Namibia, 1:01 for this reason it is recognized as an élite gem. 1:04 Today, the main active sites are in Nigeria, Kenya, Namibia and Tanzania. 1:10 I consider this gem to be very Roman 1:13 because it is warm, full of life and passionate, like Rome. 1:19 Bvlgari only selects Mandarin Garnet with a bright, vivid, dense and warm orange: 1:25 the most prized color of Namibia's Spessartite. 1:28 The colors of sunrise are what have inspired me. 1:32 Orange with yellow, with pink... 1:35 but I also like to space out with amethyst or green garnet. 1:43 These "Sunrise splendor earrings” are awesome in my opinion, 1:48 because they feature two stones combined together for the first time: 1:53 pink sapphires and Mandarin Garnet. 1:57 It's the same Mandarin Garnet that inspires me on how to use it, 2:03 giving me ideas on which other gems to pair with it. 2:07 I start this process by placing it on the wax blank, 2:11 then I call the designers and together 2:15 we brainstorm on how to design a link between the gems. 2:19 It's truly a teamwork moment. 2:22 The Mandarin Garnet can be used with different cuts. 2:26 In this collection it has been treated as cabochon, cushion cut, 2:30 pear shape or drop cut, oval cut, 2:32 depending on the type of role within the jewel. 2:35 All our jewels are renowned for respecting the cuts found in the market, 2:41 but also for blending them: 2:43 with our designs they immediately become harmonious, 2:46 distinguishing Bvlgari from other competitors. 2:52 During a trip to Jaipur, I came across this layout 2:55 and immediately had the idea to mix these beautiful ovals 2:58 with delicate citrines and this touch of onyx. 3:04 This Color Journey always brings us close to the sun, 3:07 near the warmth and the beauty that this city offers us.

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