Release Date: 2021-01-12

About BMW The Road to Innovation | BMW iDrive ad

VIDEO bmw The Road to Innovation | BMW iDrive TV commercial 2021 • Tune in as Stephan Durach, Senior Vice President of Connected Company Development, takes a journey into the past of the BMW iDrive to understand how to innovate in the future.

BMW has always been dedicated to auto innovation and changing the way you drive. Debuting in the 2001 BMW E65 7 Series, the iDrive concept controls core functions in BMW models, ranging from communications to entertainment.

The iDrive system represents a paradigm shift in how BMW approached user experience, and while innovation is uncomfortable at first, today the iDrive display represents how connected people are to one another.

In 2004, the BMW heads-up display debuted, elevating the visual experience for even the most essential information. 2007 was the first year BMW models were fully connected to the internet. And 2019 saw the launch of the BMW intelligent system, creating a more dynamic experience within the interior of your BMW vehicle.

A standard today; BMW's iDrive was at the forefront of technology 20 years ago.

Watch as Stephan reveals some of the most innovative shifts in auto technology over the last two decades and how BMW is creating new features and innovations for drivers just like you.

The all-new BMW iDrive experience is coming soon. Stay tuned. -


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