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About BMW The Power of Action: Meet The First-Ever BMW iX & BMW i4 | BMW USA ad

VIDEO BMW The Power of Action: Meet The First-Ever BMW iX & BMW i4 | BMW USA TV commercial 2021 • It's not about the power of words: it's about the power of action.

The future is electric. Take charge today inside your brand-new BMW iX or BMW i4.

Local emission-free driving pleasure has never been greater than with the first-ever BMW iX and the first-ever BMW i4.

The fitting soundtrack for the debut of the latest all-electric models is called ""Higher Power"" from British brand Coldplay. The song for a new era of individual mobility marks the beginning of a long-term collaboration between BMW and Coldplay

Discover the fully electric, fully connected, First-Ever BMW iX Sports Activity Vehicle. This all-electric SAV offers competitive range and a battery capacity of up to 113 kWh. Dual electric motors deliver breathtaking power and efficiency – combined with the stability of electric all-wheel drive. With an estimated range of up to 300 miles, the new BMW iX is ready to take you farther afield.

For the first time ever, the BMW M driving experience arrives in an all-electric model. The First-Ever BMW i4 eDrive40 and First-Ever BMW i4 M50 deliver far-reaching range and efficiency, with all the breathtaking performance that define BMWs.

Welcome to the new age of electric: a greener, cleaner, no corners-cut style of driving, with Coldplay as the soundtrack.

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Release Date: 2021-09-14
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