Release Date: 2021-01-12

About BMW Creating the BMW iX: Behind the Scenes, Episode 3 | BMW USA ad

VIDEO bmw Creating the BMW iX: Behind the Scenes, Episode 3 | BMW USA TV commercial 2021 • Sign up for updates about the #NEXTGen of movement in the BMW iX

Go behind the scenes of the creation of the first-ever BMW iX, the pioneer of a new age of movement. The creative process was born from an inside-out creative process, highlighting the inner car experience for both the driver and the passenger.

BMW has set out to enhance the digital interface and, the BMW iX with its pixel-perfect display, delivers on that with remarkable clarity and unmatched luxury.

Featuring an estimated 300 mile range per charge, the fully electric BMW iX offers a dependable & environmentally-friendly driving experience. The dual motors generate over 500hp, delivering an impressive 0-60mpg in less than 5 seconds. Performance meets innovation inside the engine block.

Additionally, the BMW iX features both 5G Connectivity & over-the-air updates so your luxury vehicle stays in tune with the latest performance innovations.

Your automobile is more than a means of transportation: it's the embodiment of fast-forward design, trailblazing power, and electric connectivity. The BMW iX upgrades the intelligent personal assistant, bridging the gap between vehicle and driver like no other. The BMW iX Personal Assistant is more than just a voice activated car assistant; it's a character.

Modern, minimalist elegance blending analog and digital design defines the First-Ever BMW iX. Innovative, iconic details are everywhere in this all-electric SAV. -


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