Release Date: 2021-01-12

About BMW Behind the Steering Wheel: The Future of BMW iDrive | BMW USA ad

VIDEO bmw Behind the Steering Wheel: The Future of BMW iDrive | BMW USA TV commercial 2021 • While BMW didn't create the steering wheel, we did create a wheel that changed how the everyday person drove: the BMW iDrive.

An innovative dial in the center console designed to streamline the user experience, the iDrive made accessing navigation, communication, and entertainment with one hand a revolutionary concept. Standard in every vehicle today, the iDrive was the start of a paradigm shift of convenient yet simple luxury right at your fingertips.

Today, the next evolution of the BMW iDrive concept goes beyond the wheel: it's all about you.

The car welcomes you with open arms by providing an immersive experience unparalleled by others. It's more than a vehicle; it's your personal stage, setting you up as the star and empowering you.

The intelligent fusion of sensing and automotive perfection blends perfectly together with the new revolution of the BMW iDrive.

The future of iDrive starts now. Are you ready? -


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