Bershka Commercial X OCA #joinlife spot commercial 2024
VIDEO bershka X OCA #joinlife TV commercial 2021 • Bershka renews its sustainability commitment as one of the founding partners of the Organic Cotton Accelerator (OCA). The initiative is part of JOIN LIFE – our ongoing pledge to create clothing that meets the highest environmental, health and safety standards.
OCA exists to help Indian farmers grow organic cotton and benefit from this fibre. Organic cotton uses no chemicals, no GMOs, less water and less energy. It preserves biodiversity and changes the lives of the farmers for the better – and it makes better clothing. What’s not to love?
The farmers are very involved in OCA’s programme. We get to know them personally as they work directly with a field specialist to learn organic techniques and natural cultivation methods. These practices improve their soil, which also means better incomes. Better incomes means the farmers’ families flourish and the health of their land is boosted and safeguarded for future generations.
We are proud to be among the first founders of OCA – a fundamental step in our JOIN LIFE commitment.
- advertisement spot 2021
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