Release Date: 2020-02-03

About Audi Presents: Behind the Scenes with Maisie Williams ad

VIDEO Audi Presents: Behind the Scenes with Maisie Williams TV commercial 2020 • Yes, that really was Maisie Williams singing in our Big Game commercial. Take a look behind the scenes at the iconic Abbey Road Studios in London as Maisie records her rendition of 'Let It Go' from Disney's Frozen. #BigGame #BehindTheScenes

Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future.

Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing.

00:08 I had no idea that the Abbey Road Studio section of my career
00:13 was gonna come so quickly,
00:14 but now that we're here, I just feel like I'm never gonna go back.
00:18 Shall we do it?
00:19 When I was first asked to sing this song during the commercial,
00:23 I was, like, really excited.
00:25 And then, when I listened to the track,
00:26 I realised it's probably one of the hardest songs to sing.
00:32 It's a pop song - play it like a pop song.
00:44 ♪ I don't care
00:46 ♪ What they're going to say
00:49 ♪ Let the storm rage ooonnnnnnn...
00:55 ♪ ..onnnnnnn!
00:58 ♪ The cold never bothered me anyway
01:01 I thought that this campaign was really fun,
01:04 and I thought it had a really good message.
01:06 For a big company like Audi,
01:07 that's, like, such a huge step,
01:09 that whole idea of letting go of the past
01:11 and, like, the new future...
01:13 Holds a lot of hope, I think.
01:15 Advertising - it's nice when it uplifts you.
01:18 ♪ Let it go, let it go
01:20 ♪ Can't hold it back any more
01:24 ♪ Let it go, let it go
01:28 ♪ Turn away and slam the door
01:31 I'm loving it.
01:33 Do it again!
01:35 I'm kidding, I'm kidding!
01:37 That was me being a diva.
01:40 Run the track!
01:47 ♪ Let the storm rage onnnnnnnn...
01:51 ♪ ..onnnnnnnn!
01:57 Thanks, guys! What fun!
01:59 - Thank you very much. - Thank you.
02:00 ♪ Well, now they know
02:03 ♪ Let it go -

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