Audemars Piguet Commercial TALKS About Perpetual Calendars spot commercial 2024

VIDEO Audemars Piguet TALKS About Perpetual Calendars TV commercial 2020 • Leap Year comes once every 4 years. For this February 29th 2020, Michael Friedman and Lucas Raggi share the secrets behind the Perpetual Calendar. 00:05 the origins of time as we know it is 00:08 directly linked to astronomy it was very 00:12 important for early civilizations to 00:14 track the phases of the Moon and this 00:16 became the basis of our calendars so 00:19 astronomy is fascinated as watchmakers 00:22 it doesn't make our life easy once 00:26 humans were able to create clocks and 00:28 eventually watches that track the phases 00:30 of the Moon this information became 00:32 extremely important for day to day life 00:35 when you consider fields like astronomy 00:39 navigation agriculture so much of life 00:43 was dictated by these 00:44 naturally-occurring cycles 00:46 [Music] 00:49 so a year duration is not exactly 365 00:53 days it's closer to three hundred and 00:56 sixty five point two five days because 00:59 was the phenomenon coming from the 01:01 rotation around years for example I'm 01:04 not precise math you have elliptical 01:06 orbits you have tilted access this is 01:10 when it becomes really interesting what 01:13 do we do with that extra point two five 01:14 days every four years we build up an 01:19 additional day that additional day is 01:21 precisely why the leap here exists and 01:24 is precisely why we add February 29th 01:30 the challenge is very tough a simple 01:33 calendar every month has a duration of 01:36 31 days so you need to adjust it at the 01:39 end of the month on a perpetual calendar 01:41 we've got an additional clever layer 01:43 that has engraved in it the memory of 01:47 the length of the month and knows that 01:49 every four years we build up an extra 01:53 day from those quarter days it's like an 01:55 analogue memory 02:00 right Audemars Piguet is founded in 1875 02:03 the creation of the pretzel calendars is 02:06 underway it's not until 1955 that 02:10 Audemar Piguet creates the world's first 02:12 perpetual calendar wristwatch with leap 02:15 year indication on the dial 1984 we see 02:19 the first royal oak with perpetual 02:21 calendar and to this day the perpetual 02:24 calendar has continued to evolve 02:25 continued to be produced it was about to 02:29 make a very thin and elegant perpetual 02:32 calendar was not only a scene as 02:34 perpetual but also the thinnest railroad 02:36 ever made 02:38 [Music] 02:41 we're looking at our watches dozens and 02:43 dozens of times per day it has to be 02:46 beautiful first and then of course it 02:48 has to work 02:49 we designed the dial and the position of 02:51 every elements of it and then we 02:54 arranged the functional components 02:56 around it it's among the most beautiful 02:59 and poetic complications produced 03:01 because of that strong visual impact 03:03 that the moon and stars has there's 03:05 nothing else in culture that connects us 03:08 to astronomy 03:10 like the perpetual calendar wristwatch 03:11 to us it's emotional it's passionate 03:14 it's heartfelt it's a very humbling 03:16 experience to sort of have that sense of 03:19 astronomy right on your wrist 03:22 [Music]- advertisement spot 2020