Release Date: 2019-01-11

About Audemars Piguet CODE 11.59 by Audemars Piguet - feat. the AP team ad

VIDEO Audemars Piguet CODE 11.59 by Audemars Piguet - feat. the AP team TV commercial 2019 • Classic by nature, unconventional by design.

Designed to extend beyond boundaries of time, geometry and gender, the new collection CODE 11.59 by Audemars Piguet required the mastery of new tools, skills and techniques.
Its many concealed and detailed facets needs to be decoded.

00:02 If there were rules, everybody would be able to do it.
00:05 When we received the design, at the beginning of the project,
00:08 we immediatly saw this watch would be hard to manufacture.
00:10 Some suppliers did not want to work with us
00:12 because our quality criteria were too high.
00:15 "You guys are crazy!" that’s pretty much what they told us.
00:18 One of the biggest challenges
00:21 was to find a technical answer to a defined design.
00:24 It is a huge team effort, especially on this collection.
00:28 So we had to keep pushing, persevering,
00:30 by saying "you’ve reached this stage,
00:32 now keep going."
00:35 The hardest part isn't finding solutions it is mastering them,
00:39 with Audemars Piguet quality.
00:40 If there were rules, everybody would be able to do it.
00:44 It's a distillation of a lot of experience and knowledge.
00:50 It’s always satisfying to get to the last step.
00:53 We can say "That's it, we did it!"
00:58 If we want to write this new page in the history of the company,
01:01 it has to be perfect.
- advertsiment spot 2019

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