Audemars Piguet Commercial Behind the Beats: Music Co-creation Initiative Spot

VIDEO Audemars Piguet Behind the Beats: Music Co-creation Initiative TV commercial 2024 • Behind the Beats: Music Co-creation Initiative / AUDEMARS PIGUET Behind The Beats, a co-creation initiative echoing the harmony between music and watchmaking, celebrating both creativity and craftsmanship behind the scenes. The project is a collaborative effort between Audemars Piguet and Delf, a Hong Kong music producer and sound artist based out of New York, bringing together four multicultural talents from across Asia. Artists Majin, Derek Dali, Bohan Phoenix, and Ziyi Wang worked with the producer to create their original soundtracks, which were premiered at the brand’s AP x Music 2024 event in Tai Kwun, Hong Kong on September 27. Discover more on Behind The Beats: https://aplb.ch/BehindTheBeats #APxMusic #AudemarsPiguet

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