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Olympus Inspired x Japan TV Commercial ad 2016
Release Date: Jul-2016
Olympus TV ad • Olympus advert • Inspired x Japan • Olympus Inspired x Japan TV ad • To celebrate 80 years of Olympus cameras and the launch of the PEN-F we took some influential creatives on a tour of Japan. This was was an opportunity to engage with a wider audience and share the nearly 100 year old Olympus story, providing an authentic experience for the influencers to convey to their community.
The trip saw us visit the Olympus history museum where Eiji Shirota and Takeshi Nohara from the Olympus design team provided insight into how a product comes to life, including the newly released PEN-F. Sharing sketches and prototypes the design team left us with a greater understanding and appreciation of the Olympus philosophy and legacy.
WIth over 50 years of history behind the original PEN F its name and concept remains unchanged with its new design and functions.
The tour also took us to a number of locations thoughout Tokyo that included Ginza, Shinjuku, Asakusa, Harajuku, Shibuya, Tokyo Sky Tree, Meiji Shrine, Tuskiji Fish Market and sumo wrestling in Ryougoku Kokugi Kan.