The campaign aims to raise awareness that quad bikes are the biggest cause of death on Australian farms and drive farmers to a tool to help them to identify their risk of quad bike rollover. The campaign also promotes the recently announced Quad Bike Safety Rebate.
This campaign will run from 4 September until 30 January 2017 across regional television, press, radio, online and outdoor.
0:28 Quad bikes are Australia's biggest cause of farm deaths.
0:32 And over half of those deaths are due riders being crushed or asphyxiated.
0:39 For information on the quad bike safety rebate, visit the WorkSafe website.
WorkSafe Victoria tv advertising
WorkSafe Victoria tv Commercial