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IBM Introducing the Jason Grech X IBM Watson Cognitive Collection tvc ad

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Release Date: 2016-08-31
IBM TV ad • IBM advert • Introducing the Jason Grech X IBM Watson Cognitive Collection • IBM Introducing the Jason Grech X IBM Watson Cognitive Collection TV ad • Fashion designer Jason Grech has leveraged Watson insights to create 12 dresses showcased on the Melbourne Spring Fashion Week Opening Gala Runway. The Cognitive Collection is an exploration into unconventional design. Jason has used cognitive solutions to understand, reason and learn from hundreds of thousands of images to design the collection. From more than ten years of fashion archives and social posts and conversations, Jason worked with IBM Watson to inspire a fashion collection that sets next season's trend.

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