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adidas Running UltraBOOST X with Steph Claire Smith tvc ad

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Release Date: 2017-02-24
adidas TV ad • adidas advert • Running UltraBOOST X with Steph Claire Smith • adidas Running UltraBOOST X with Steph Claire Smith TV ad • Introducing the UltraBOOST X, the latest version of adidas running’s iconic UltraBOOST shoe, designed to give female runners their greatest running experience. UltraBOOST X is a new interpretation of its ground-breaking predecessor and adidas’ pinnacle performance running shoe, tailored to adapt to the unique shape of the female foot.

Crafted to reflect the foot’s natural running form, UltraBOOST X provides a perfect, sock-like fit. Constructed with a distinctive adaptive arch alongside a purposely sculpted PRIMEKNIT upper, the silhouette hugs your foot like a second skin and adapts effortlessly to the changing shape of your foot as you run. The PRIMEKNIT construction wraps underneath the arch of your foot for a perfect fit and supportive feel regardless of running style or form.

To create the new design, adidas’ innovation team used the ARAMIS system - a motion tracking technology - to pinpoint exactly where the female foot needs the most support when running.

The 100% full length BOOST midsole provides the best energy return in the industry. The continental rubber 4-way

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adidas Running UltraBOOST X with Steph Claire Smith tvc