For 2026, the Target "Take Pride" campaign has moved toward a more community-centric approach, emphasizing the stories of real creators and local advocates rather than a single Hollywood A-lister. However, the most recognizable face of the 2026 campaign is the celebrated LGBTQ+ poet and activist Alok Vaid-Menon.
As a celebrity ambassador, Alok brings a powerful, humanized perspective to the "Take Pride" initiative, focusing on the theme "The Future is Fluid."
The Face of 2026: Alok Vaid-Menon
Target’s choice of Alok Vaid-Menon as a lead ambassador marks a shift toward celebrating gender-nonconforming and non-binary voices. Alok is not just a face for the ad; they are a collaborator who helped curate several pieces in the 2026 Pride Collection.
1. The "Beyond the Binary" Message
Alok’s involvement is centered on the idea that fashion is a tool for self-expression. In the commercial, they are seen wearing pieces from the Gender-Fluid Apparel line, emphasizing Target’s commitment to providing "wellness and style perfectly picked for you."
2. A Focus on Authentic Storytelling
Unlike previous years that focused heavily on pop stars, the 2026 campaign—titled "Our Stories, Our Pride"—utilizes Alok’s poetic background to narrate segments of the digital spots. Their voice underscores the campaign's message: that "Pride is a daily act of courage."
3. Community-Led Collaboration
Alongside Alok, the 2026 ad features a "Humanized" ensemble of LGBTQ+ creators, including queer indigenous artists and trans-led small business owners whose products are now stocked in the Target Pride "Take Pride" section.
Watch the Target Take Pride 2026 Commercials
To see Alok Vaid-Menon and the rest of the 2026 creators in action, visit these official YouTube links for the current campaign:
Target | Take Pride 2026: Our Stories, Our Pride (Official Anthem):
Target News | Wellness Perfectly Picked For You (2026 Update): 
Target Pride Collection | Meet the Creators (Alok x Target): 
Featured 2026 Pride Collection Highlights
The "Take Pride" ad serves as a visual lookbook for the most inclusive collection in Target’s history. Here is what is trending for May and June 2026:
| Category | Featured Item | Why It’s Trending |
| Apparel | Alok x Target Fluid Wrap Top | The centerpiece of the celebrity-led segments. |
| Beauty | Pride Brights Palette | A collaboration with queer-owned beauty brands. |
| Home | Progress Pride Flag Throws | Redesigned for 2026 to include more intersex-inclusive symbols. |
| Kids | "Love is Love" Family Tees | Highlighted in the "Humanized" family-picnic segments. |
FAQ: Behind the "Take Pride" Campaign
Q: Who are the other ambassadors in the 2026 ad?
A: In addition to Alok Vaid-Menon, the ad features appearances by trans advocate Charlie Jane Anders and several members of the Target LGBTQ+ Team Member Network, emphasizing that Pride starts from within the company.
Q: Where was the 2026 Take Pride commercial filmed?
A: The commercial was filmed in various neighborhoods across Los Angeles, California, and Minneapolis, Minnesota, showcasing real queer community spaces and local businesses.
Q: Does Target still have a Pride section in 2026?
A: Yes. While the footprint was adjusted in some regions in 2024, the 2026 campaign represents a full return to a dedicated, high-visibility "Take Pride" experience in the majority of stores, particularly those in urban centers like New York, Chicago, and San Francisco.
Final Thoughts
The Target "Take Pride" 2026 campaign is a masterclass in modern, identity-focused marketing. By centering a celebrity ambassador like Alok Vaid-Menon, Target has moved beyond simple sponsorship into a space of genuine cultural dialogue. Whether you are shopping for a new look or just want to feel seen, the 2026 message is clear: your style is your story, and Target is here to help you tell it.
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