Who sings in the Heineken 0.0 "Social Moments" campaign ad?

The voice fueling the 2026 Heineken 0.0 "Social Moments" campaign belongs to the multifaceted global star Joe Jonas.

As the primary brand ambassador for 2026, Joe Jonas isn't just a face on a billboard; his music is the heartbeat of the "Social Off Socials" initiative. The primary song featured in the commercial is his upbeat, disco-infused 2026 track, "Heart by Heart."

A Strategic Shift: Why Joe Jonas?

For the 2026 campaign, Heineken and the creative agency Le Pub wanted to move away from the "quiet" nature of non-alcoholic beer ads. By partnering with Joe Jonas, they tapped into a sound that is:

The "Social Off Socials" Concept

The "Social Moments" ad features a series of clever visual transitions where "Instagram windows" or "TikTok scrolls" physically break apart, revealing the characters are actually sitting together at a table. Joe Jonas appears in the "The Clinker" sequence—a celebration of the sound two bottles make when they toast—symbolizing that a real-life "clink" is better than a digital "click."

Watch the Campaign and Listen to the Music

To see the stunning 2026 cinematography and hear the full track, check out the official YouTube links below:

• Watch the Heineken 0.0 "Social Off Socials" Official Ad:

  

  Watch YouTube video

• Heineken 0.0 "The Clinker" (2026 Festival Edit): 

  

  Watch YouTube video

• Heineken "Fans Have More Friends" 2026 Global Film: 

  

  Watch YouTube video

Frequently Asked Questions (FAQ)

Is Joe Jonas the only artist in the Heineken 2026 ads? While Joe Jonas is the lead for "Social Moments," the Heineken Silver campaign for 2026 features a different musical direction, often utilizing tracks from The Isley Brothers ("It’s Your Thing") for a more heritage-focused vibe.

What is the "Social Off Socials" challenge? In early 2026, Heineken launched a challenge alongside the ad where fans could win tickets to the 2026 Coachella Valley Music and Arts Festival by logging off their social media apps while at participating bars.

Who is the F1 driver in the Heineken 0.0 ads? World Champion Max Verstappen continues his partnership with Heineken 0.0 in 2026, though he primarily features in the "When You Drive, Never Drink" safety campaigns rather than the music-focused "Social Moments" spots.

The Evolution of the Heineken Sound

Heineken has a long history of iconic soundtracks. While 2026 is defined by Joe Jonas, the brand's "humanized" approach to SEO and marketing ensures that every track—from the "O'Tannenpalm" holiday classics to the modern pop of today—is designed to make the viewer feel like they are part of a global community.

Whether you're reaching for a 0.0 at a backyard BBQ or a crowded club, the 2026 campaign serves as a reminder: the best moments in life are the ones that happen off the screen.

Expert Guide: Since you are following the 2026 beverage trends, would you like to see a comparison of how other brands like Corona and Budweiser are using celebrity musicians to drive their 2026 "Heritage" campaigns?