The question “Who sings in the Porsche 2026 campaign ad?” has become one of the most searched topics among fans of luxury automotive marketing, music lovers, and viewers who follow Porsche’s cinematic advertising style. Porsche has always been known for blending performance with emotion, but the 2026 campaign takes this fusion to a new level. With collaborations featuring Dua Lipa, David Guetta, and Angus Stone, Porsche has created a multi‑layered musical identity that reflects the brand’s evolution into an electrified, emotionally expressive future.
Across several official videos, Porsche showcases its vehicles through a combination of high‑energy music, artistic storytelling, and emotional authenticity. These commercials are not just product showcases—they are audiovisual experiences designed to communicate what Porsche calls “the feeling of forward motion.” Each video uses a different musical approach, but all share the same underlying message: Porsche is not just a machine—it is an emotion.
The campaign spans four major videos:
Porsche x Dua Lipa | The all‑electric Macan
(Dua Lipa stars in and co‑directs this commercial, featuring her song “Training Season.”)
Watch YouTube videoPorsche presents: Speed of Light feat. David Guetta
(A high‑energy collaboration for the launch of the Taycan Turbo GT.)
Watch YouTube videoSonic Flyline: Authenticity with Angus Stone
(Featuring singer‑songwriter Angus Stone and his emotional connection to the car.)
Watch YouTube videoThe new Porsche 911 (992.2) | Premiere
Watch YouTube video
Together, these videos form a cohesive musical narrative about Porsche’s identity: performance, emotion, and artistic expression.
Who Sings in the Porsche 2026 Campaign Ad?
The short answer is that multiple artists appear in Porsche’s 2026 campaign, each representing a different facet of the brand:
Dua Lipa sings “Training Season” in the all‑electric Macan commercial.
David Guetta provides the soundtrack for the Taycan Turbo GT launch.
Angus Stone brings an intimate, emotional tone to the Sonic Flyline film.
The 911 premiere uses a cinematic, orchestral‑electronic score without a featured singer.
Each collaboration reflects a different emotional dimension of Porsche’s brand identity—from high‑energy performance to introspective authenticity.
To understand the full meaning behind the campaign, let’s break down each video.
Porsche x Dua Lipa | The All‑Electric Macan
Video:
This is the most high‑profile collaboration in Porsche’s 2026 lineup. The commercial features Dua Lipa, who not only stars in the video but also co‑directs it. The soundtrack is her hit song “Training Season”, which aligns perfectly with the Macan’s electrified personality.
Who sings in this commercial?
The singer is Dua Lipa, one of the most influential pop artists of the decade. Her voice, style, and artistic identity shape the entire tone of the commercial.
Why Dua Lipa?
Porsche chose Dua Lipa because she represents:
Modern luxury
Confidence and empowerment
Global cultural influence
A bold, forward‑thinking identity
Her artistic persona mirrors the Macan’s transformation into a fully electric performance SUV.
What the commercial shows
The video blends:
Futuristic lighting
High‑fashion styling
Electric performance shots
Dua Lipa interacting with the Macan
A narrative about self‑confidence and evolution
The visuals are sleek, rhythmic, and highly stylized—matching the energy of “Training Season.”
The deeper meaning
The commercial is about reinvention. Just as Dua Lipa evolves artistically, Porsche evolves technologically. The message is clear: electric performance is not a compromise—it is an upgrade.
The collaboration symbolizes:
The merging of music and motion
The emotional power of electrification
The idea that luxury is both expressive and dynamic
Dua Lipa’s presence elevates the Macan from a vehicle to a cultural statement.
Porsche presents: Speed of Light feat. David Guetta
Video:
This video introduces the Taycan Turbo GT, Porsche’s most extreme electric performance car. The soundtrack is a collaboration with David Guetta, one of the world’s most influential electronic‑music producers.
Who sings in this commercial?
The track is produced by David Guetta, but it is primarily instrumental. The focus is on electronic energy, rhythm, and intensity rather than vocals.
Why David Guetta?
David Guetta represents:
High‑energy performance
Global electronic culture
Speed, rhythm, and adrenaline
A futuristic sonic identity
These qualities align perfectly with the Taycan Turbo GT, which is engineered for extreme acceleration and track‑level performance.
What the commercial shows
The video features:
High‑speed driving sequences
Light trails and neon effects
Futuristic cityscapes
Rapid cuts synchronized to the beat
The Taycan Turbo GT pushing its limits
The visuals and music work together to create a sense of velocity, precision, and electrified power.
The deeper meaning
The Taycan Turbo GT commercial is about the speed of emotion. Porsche uses electronic music to express:
Instant torque
Electric acceleration
The thrill of motion
The fusion of technology and art
David Guetta’s soundtrack becomes a metaphor for the Taycan’s personality: fast, electrifying, and unapologetically bold.
Sonic Flyline: Authenticity with Angus Stone
Video:
This is the most introspective and emotional video in the 2026 campaign. It features Angus Stone, the Australian singer‑songwriter known for his warm, soulful voice and poetic style.
Who sings in this commercial?
The singer is Angus Stone, performing an original piece that reflects his personal connection to Porsche.
Why Angus Stone?
Angus Stone represents:
Authenticity
Emotional depth
Artistic vulnerability
A human‑centered perspective
His music contrasts sharply with the high‑energy tone of the Dua Lipa and David Guetta collaborations. This diversity reflects Porsche’s belief that performance is not only about speed—it is also about feeling.
What the commercial shows
The video highlights:
Angus Stone driving through natural landscapes
Close‑ups of his hands, guitar, and facial expressions
Soft lighting and warm tones
A narrative about emotional connection
The tone is intimate, reflective, and deeply human.
The deeper meaning
The Sonic Flyline film is about authenticity. Porsche uses Angus Stone’s music to communicate that:
A car can be a companion
Driving can be emotional
Performance is not only mechanical—it is personal
The message is that Porsche is not just about speed; it is about connection.
The New Porsche 911 (992.2) | Premiere
Video:
The 911 is Porsche’s most iconic model, and the 992.2 premiere uses a different musical approach. Instead of featuring a celebrity singer, the video uses a cinematic orchestral‑electronic score.
Who sings in this commercial?
There is no singer in the 911 premiere. The soundtrack is instrumental.
Why no vocals?
The 911 is a symbol of:
Heritage
Precision
Timeless design
Engineering purity
A vocal track might distract from the car’s iconic presence. Instead, Porsche uses music that feels:
Grand
Elegant
Powerful
Cinematic
The score reinforces the 911’s status as a masterpiece of automotive engineering.
Why Porsche Uses Music as a Core Element of Its Brand Identity
Porsche’s 2026 campaign is built on a simple truth: music is emotion, and emotion is performance.
The brand uses music to communicate:
Speed — through electronic beats
Emotion — through singer‑songwriter intimacy
Luxury — through cinematic scoring
Identity — through collaborations with global artists
This multi‑layered approach allows Porsche to speak to different audiences while maintaining a cohesive emotional message.
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