Every year, Amazon releases a holiday commercial that becomes more than an advertisement — it becomes a cultural moment. These ads are emotional, cinematic, beautifully scored, and often feel like short films rather than traditional commercials. Because of their visual richness, viewers naturally ask:
“Where was the Amazon holiday delivery commercial filmed?”
“Where is that snowy hill from the Amazon Joy Ride ad?”
“Where did Amazon shoot the ‘Joy is Made’ commercial?”
The 2025–2026 Amazon holiday campaign includes multiple ads filmed in different countries, each chosen for its unique landscape, emotional tone, and cinematic potential.
This article breaks down the full meaning and filming locations behind Amazon’s holiday ads, using the videos you provided:
Amazon — “Joy Ride” (The Sledding Ladies) Filmed in Lithuania (Vilnius region) Music: A cover of “In My Life” by The Beatles
Amazon — “Joy is Made” (The Father and the Snow Globe) Filmed in New Zealand, directed by Taika Waititi
Amazon Holiday Delivery Commercial #2 (2025/2026 Variant)
We’ll explore:
The exact filming locations
Why Amazon chose Lithuania and New Zealand
The emotional meaning behind each ad
How the landscapes shape the storytelling
The role of music in the holiday campaign
Why these commercials resonate so deeply
The psychology behind Amazon’s holiday marketing
How Amazon blends global filmmaking with universal emotion
Let’s dive into the cinematic world of Amazon’s holiday commercials.
**1. Amazon — “Joy Ride” (The Sledding Ladies)Filmed in Lithuania (Vilnius Region)**
Watch the commercial:
Where Was “Joy Ride” Filmed?
The Amazon “Joy Ride” holiday commercial — the one featuring three older women riding a sled down a snowy hill — was filmed in:
Lithuania, near the city of Vilnius
Specifically, the production used:
Snow‑covered hills outside Vilnius
Forested landscapes typical of the Baltic region
Local winter parks and natural slopes
Lithuania is known for its:
pristine winter scenery
soft rolling hills
cinematic forests
reliable snow during filming season
cost‑efficient production infrastructure
This made it the perfect location for a nostalgic, winter‑themed commercial.
Why Lithuania?
1. Authentic winter landscapes
The snow looks real because it is real — no CGI required.
2. Soft, rolling hills
Perfect for the emotional sledding sequence.
3. A European fairy‑tale aesthetic
The scenery feels timeless and magical.
4. Production‑friendly
Lithuania has become a popular filming destination for global brands and Hollywood productions.
5. Emotional tone
The landscape supports the ad’s themes of:
nostalgia
friendship
joy
rediscovery
What Happens in the “Joy Ride” Commercial
The ad tells the story of three older women who reunite and relive their childhood joy by sledding down a snowy hill. Amazon delivers the items they need — including a sled — helping them recreate a moment from their youth.
The visuals are:
soft
snowy
cinematic
emotionally warm
The snowy Lithuanian landscape becomes a character in the story.
The Music: A Cover of “In My Life” by The Beatles
The emotional power of the ad is amplified by a gentle, nostalgic cover of:
“In My Life” — The Beatles
The song reinforces themes of:
memory
friendship
aging
joy
gratitude
Combined with the Lithuanian winter scenery, the ad feels like a short film.
**2. Amazon — “Joy is Made” (The Father and the Snow Globe)Filmed in New Zealand, Directed by Taika Waititi**
Watch the commercial:
Where Was “Joy is Made” Filmed?
The Amazon “Joy is Made” commercial — the one featuring a father building a giant snow globe for his daughter — was filmed in:
New Zealand
More specifically:
suburban neighborhoods
local parks
New Zealand production studios
natural landscapes around Auckland and Wellington
Why New Zealand?
1. Taika Waititi
The commercial was directed by Taika Waititi, the Oscar‑winning New Zealand filmmaker known for:
Jojo Rabbit
Thor: Ragnarok
Hunt for the Wilderpeople
Our Flag Means Death
Filming in his home country allowed him to bring authenticity and emotional nuance to the story.
2. New Zealand’s cinematic landscapes
Even suburban areas in New Zealand have a unique visual charm:
soft lighting
lush greenery
dramatic skies
warm, natural tones
3. Production quality
New Zealand has world‑class film crews and infrastructure.
4. Emotional storytelling
The setting feels intimate, cozy, and heartfelt — perfect for a father‑daughter story.
What Happens in the “Joy is Made” Commercial
The ad follows a father who notices his daughter’s fascination with snow globes. Wanting to bring her joy, he builds a life‑size snow globe in their backyard using items ordered from Amazon.
The themes include:
parental love
creativity
imagination
holiday magic
The New Zealand setting enhances the emotional warmth of the story.
Why This Commercial Feels Like a Movie
1. Taika Waititi’s direction
He brings humor, heart, and cinematic depth.
2. New Zealand’s natural beauty
The landscapes feel like a film set.
3. Emotional storytelling
The ad feels like a short film about family.
4. Practical effects
The snow globe is built physically, not digitally.
3. Amazon Holiday Delivery Commercial #2 (2025/2026 Variant)
Watch the variant:
Where Was This Variant Filmed?
This commercial uses a mix of:
European winter locations
studio sets
urban streets dressed for the holidays
While Amazon has not officially confirmed the exact location, the visual style suggests:
Central or Eastern Europe, likely:
Poland
Czech Republic
Lithuania (again)
Romania
These regions are frequently used for holiday commercials due to:
reliable winter weather
picturesque architecture
cost‑efficient production
experienced film crews
What Happens in This Variant
The ad focuses on:
fast delivery
holiday gifting
families preparing for celebrations
cozy home scenes
The tone is warm, festive, and visually consistent with Amazon’s global holiday branding.
4. Why Amazon Films Its Holiday Commercials Around the World
Amazon’s holiday ads are global productions. They choose filming locations based on:
1. Emotional tone
Lithuania = nostalgia New Zealand = warmth and imagination Central Europe = classic holiday charm
2. Visual storytelling
Each landscape supports the story being told.
3. Production quality
These countries offer world‑class crews and cinematic environments.
4. Cost efficiency
Filming outside the US is often more affordable.
5. Seasonal reliability
Lithuania and Central Europe guarantee real snow.
6. Director preference
Taika Waititi chose New Zealand for creative reasons.
5. The Psychology Behind Amazon’s Holiday Ads
Amazon’s holiday commercials work because they tap into:
1. Nostalgia
Snowy hills, childhood memories, and Beatles music.
2. Emotional storytelling
Family, friendship, and joy.
3. Cinematic visuals
The ads look like films, not commercials.
4. Universal themes
Love, giving, connection.
5. Music
“In My Life” adds emotional depth.
6. Real locations
Authentic landscapes feel more magical than CGI.
6. Why the Amazon Holiday Commercials Are Trending
The commercials are trending because they blend:
stunning locations
emotional music
heartfelt stories
cinematic direction
global production quality
universal holiday themes
Amazon created not just ads — but holiday short films.
7. SEO Breakdown: What People Are Searching For
This article is optimized for the most common queries:
“Where was the Amazon holiday delivery commercial filmed”
“Amazon Joy Ride location Lithuania”
“Amazon Joy is Made filmed in New Zealand”
“Taika Waititi Amazon commercial”
“Amazon 2025 2026 holiday ad location”
Conclusion: Where Was the Amazon Holiday Delivery Commercial Filmed?
It depends on which Amazon holiday ad you saw:
1. Amazon — “Joy Ride” (Sledding Ladies)
Filming Location: Lithuania (Vilnius region) Music: “In My Life” (Beatles cover)
2. Amazon — “Joy is Made” (Father & Snow Globe)
Filming Location: New Zealand Director: Taika Waititi
3. Amazon Holiday Delivery Commercial #2 (2025/2026 Variant)
Filming Location: Likely Central/Eastern Europe (Poland, Czech Republic, Lithuania, or Romania)
Amazon’s holiday campaign is a masterclass in global filmmaking — blending emotional storytelling with breathtaking landscapes to create commercials that feel like cinematic experiences.
Amazon isn’t just advertising. Amazon is creating holiday memories. And the 2025–2026 campaign proves it.
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