Ads either drive you to try a product or service—or just drive you insane. In some instances, they can do both, particularly in cases where the ad is so funny, annoying, or brilliant that you can’t help but try what it is selling.
Gambling advertising is not exempt from this. Some commercials make you want to never spend a cent on wagering for the rest of time, while others make you clamor to get online and try your luck.
Among these ads, some stand out much more than others. The following TV commercials are brilliant in many ways and performed wonders for the brands that produced them.
Sun Bingo
Due to regulations surrounding advertising, the UK is known for some bizarre advertising. And this ad by Sun Bingo that was run in 2018 certainly fits the bill of being wacky. However, more than this, it is both funny and ridiculously catchy.
Featuring a group of women engaging in a wide range of activities, the advert asks, “Are you gonna bingo?” Needless to say, the ad is promoting the online bingo platform Sun Bingo, a website launched in 2006 that allows players to enjoy an assortment of bingo games. Aside from bingo, the site also has many slots for players to enjoy.
Two things make this such an incredible ad. The first is the catchy tune sung by the group. Not only are the lyrics easy to remember, but the melody will have you tapping your foot or humming along well past the end of the ad.
The second thing that makes this campaign stand out is its humor. Rather than taking itself too seriously, Sun Bingo decided to joke around and ask the now-famous question during a variety of regular and crazy activities—such as tea leaf picking.
Initially launched as a 30-second ad, it was such a hit with the public that a full two-minute version was launched shortly after. The extended version offered more lyrics and laughs and drove the brand deeper into the mind of anyone who saw it.
Ladbrokes
Few adverts offer a call to action like this ad by Ladbrokes in 2022. The company, which operates a significant sportsbook, was founded in 1886. It moved online in 2000 and has since added an online casino that players can access.
Using one of the most emotional scenes in Hollywood history, the ad follows Rocky (Sylvester Stallone) on his run to the top of the steps outside the Philadelphia Museum of Art. However, things are slightly different this time than what we might remember from the movie.Rather than running alone, various other people join Rocky along the way. While the large group celebrating his achievement at the end of the ad reinforces the ad’s point (we play together), something else makes this ad so genius.
Each group or person joining him on his pursuit represents one of the sports or activities you can wager on using Ladbrokes. From jockeys on horseback to the appearance of an F1 car, the ad demonstrates all the online options available in a manner that is pure brilliance.
William Hill
William Hill is known as one of the largest sportsbook operators worldwide. It has extensive reach in Europe and the United States. Founded in 1934, the company offers betting on various sports and hosts an online casino and poker division.
With a wealth of experience, in 2020, it held the title of the most expansive sports betting platform in the US. At that time, it launched an ad campaign to show just how much of a heavy hitter it is.
There is little text and almost no speaking throughout the video, making many wonder what the point is. However, the final tagline speaks volumes and makes the whole ad make sense.
In the closing scene, the words “heavyweights since 1934” appear after Anthony nods knowingly at the camera. Not only is this a tribute to Anthony’s incredible skill, but it also speaks to the years of experience in the industry since the company was founded. It may be simple, but this is one of the most genius ads that grabbed the attention of all who saw it.
BGO.com
Even though BGO.com has since closed down, its advertising campaign in 2018 is one of legend and combines humor, suspense, and the incredible acting of Verne Troyer (known for his role as Mini-Me in the Austin Powers film series).
Using the slogan “beat the boss,” the campaign shows Verne as the BGO boss and challenges anyone who dares to try and beat him. In one of the best videos from the campaign, legendary poker player Dan Bilzerian decides to do just that.
Visiting an expansive BGO casino, Dan takes on Verne in a game of blackjack—something that isn’t even his specialty. After Verne gets arrogant, Dan risks it all and ultimately beats the boss.
With a gorilla bodyguard and a light air of humor, the ad is memorable for the star-studded talent and the challenge Verne issues at the end. Here, he states categorically that he’s the boss and dares anyone to try and beat him.
The gambling industry has witnessed a remarkable transformation in recent years, particularly in how companies market their products and services.
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