Apple Commercial Shot on iPhone 14 Pro | Making of Vishal Bhardwaj’s spot commercial 2023
on iPhone 14 Pro | Making of Vishal Bhardwaj’s Fursat | Apple
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Go behind the scenes with acclaimed filmmaker Vishal Bhardwaj and Director of Photography Swapnil Sonawane. See how iPhone 14 Pro helped craft the stunning visuals of "Fursat", a fast-paced, multi-genre musical.
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0:03 [CLAPPERBOARD SLAMS]
0:05 Vishal Bhardwaj: Action!
0:05 ♪ “Waqt Waqt” ♪
0:11 Vishal: I’ve never had this kind of scale in my film ever before.
0:15 I thought this is the film
0:17 in which leaves, wind, snow, mist, fog…
0:19 let’s use everything!
0:21 ♪ “Waqt Waqt” ♪
0:27 Swapnil Sonawane: I didn’t know how much the iPhone could handle,
0:30 but the way it did was just fantastic.
0:34 I think Action mode is the most amazing update.
0:38 Vishal: It’s unbelievable,
0:40 that such shaky visuals can be stabilized so much.
0:46 This I have never seen.
0:47 Swapnil: For it to be like this, for you to run with,
0:51 and I’m looking at the actor,
0:52 and I’m just running with all my force and might.
0:55 One can get extremely steady,
0:57 flowy shots without any kind of external gimbal.
1:02 ♪ “Kal Kahin” ♪
1:07 Ishaan: The film is essentially
1:09 a blend of so many genres.
1:10 There is the theme of time travel,
1:13 so there are elements of science fiction in it.
1:15 It’s also an out and out musical,
1:17 but at its very core it’s about
1:19 the coming of age of this character
1:21 and for him to understand
1:23 what it means to live in the moment.
1:27 ♪ “Kal Kahin” ♪
1:30 Vishal: The mood we’ve achieved
1:32 is because of the combination of iPhone’s strengths,
1:38 which is not possible to achieve on a normal film camera.
1:44 Swapnil: The way Cinematic mode shifts focus,
1:47 is the way my focus puller would.
1:50 It’s an emotional shift focus,
1:52 which is what was absolutely beautiful about it.
1:58 Wamiqa Gabbi: The whole feel of the film
2:00 is so musical,
2:01 it’s so full of life.
2:02 ♪ “Kudiye” ♪
2:05 The music takes forward the story.
2:08 Every song in the film has its own feel.
2:11 It helps the audience to understand the state of mind of these characters.
2:17 Swapnil: From the extreme toplight that we shot in the desert,
2:22 to the low light that we subjected it to,
2:25 I think it performed phenomenally well.
2:29 ♪ “Kudiye” ♪
2:33 Vishal: I think it’s going beyond.
2:34 It’s giving you so much liberty.
2:39 iPhone has brought each and everyone to that level.
2:42 Technically, you can be at par with any filmmaker. - advertsiment spot 2023
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Apple commercial 2023, cast, girl 2023, actress 2023, song, new, newest
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