Release Date: 2019-06-21

About Adidas Originals The adidas Archive | Looking Past the Future ad

VIDEO adidas Originals The adidas Archive | Looking Past the Future TV commercial 2019 • Welcome to #theadidasarchive where we take inspiration from the past as inspiration for the future.

00:00 what would it look like to create a
00:02 future from a present that we invent the
00:04 past this is the added a socket inside
00:09 over 80,000 added ask products documents
00:12 and objects are carefully preserved in
00:15 temperature controlled rooms each one
00:17 tells a story of how the brand blurs the
00:19 line between sports equipment and
00:21 fashion established in 2012 the archive
00:25 built at the sweeping added as
00:27 headquarters in Germany was set up as a
00:29 way to safeguard technologies and
00:31 innovations while added as his most
00:34 iconic designs can be found here
00:35 unreleased ones are also maintained
00:38 latest example of that the adidas Oswego
00:41 sneaker originally released in 1998 it
00:45 became the perfect model to reimagine
00:47 for the modern era in 2013 the new
00:50 Oswego silhouette was born a piece of
00:53 futuristic footwear that drew from its
00:55 past to become the quintessential
00:57 sneaker for the present using
00:58 adiprene technology this summer's
01:02 release sees the shoe take its next
01:03 celebrated step forward the adidas
01:07 archive helped evolve a forgotten design
01:09 of yesterday into a sneaker that drives
01:12 the conversation in the future it is a
01:15 unique space where artists and athletes
01:17 can discover what has been and where
01:20 they can create what will be tomorrow

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