Prada Commercial Unveiling Prada Rong Zhai spot commercial 2024

VIDEO Prada Unveiling Prada Rong Zhai TV commercial 2017 • On October 17, 2017, Prada will open Prada Rong Zhai, a meticulously restored historic early 20th century mansion in central Shanghai. Originally designed for the distinguished family of Yung Tsoong-King*, Rong Zhai is one of Shanghai’s finest Western-style garden villas. In 2011, Prada began an epic revival of the stunning home, reimaging it as a flexible site for cultural activities. The mansion will not only serve as a unique site for Prada’s diverse activities in China, but also is an emblem of Prada’s admiration of Chinese aesthetic heritage. The history of the mansion can be traced back to 1910. In 1918, Rong Zhai underwent expansion, then became the distinguished family of Yung Tsoong-King’s property. While Prada is a luxury fashion brand, we have a longstanding relationship with both radical contemporary architecture and exquisite historic preservation around the world. The restoration of Rong Zhai combines that experience in historic building, an abiding belief in the value of traditional handcraftsmanship, and a dynamic collaboration between Western architects and Chinese scholars and artisans. The result is a true hybrid: a dialogue between Milan and Shanghai that stands as a testament to the family that commissioned it, the numerous architects and artists who shaped it, and the teams of Chinese and Italian specialists who brought it back to its rightful grandeur.. - advertisement spot 2017