As the laws regarding sports betting continue to be relaxed across the United States, with several regions like New Jersey reacting to legalise online gambling, you may have noticed more betting adverts on your TV. Watch any major sporting event, such as the Super Bowl, FIFA World Cup or Wimbledon, and the chances are you’ll see a bunch of reputable, legal and licensed
sports betting sites being promoted. There has been a sharp increase in the number of betting ads shown in 2022, with more expected as an increasing number of states allow residents and visitors to bet on professional sports.For the leading betting apps, including the top names from the era of land-based betting in Las Vegas and the top names from the United Kingdom and across Europe, this is a blank canvas. Breaking into the US betting market offers bookies the chance to get in on the most lucrative market they’ve ever seen. There is a wealth of sports fans out there who are eager to enjoy their newfound freedoms and place wagers on their favourite sports, teams, competitions and players. The only thing standing in their way is being noticed. With so many betting apps descending on the US market at one time, it has become a hectic and competitive industry. How does one bookie stand out from the crowd, and how does a sports bettor choose the right sportsbook for them. It can be confusing times, but in this article, we’re here to shine a light on the darkness, helping you through the woods and towards a betting app that has your best interests at heart.On this page, we investigate the
tricks of the trade, looking at how successful sportsbooks catch your eye and encourage a steady stream of new players to sign up at their betting account and gamble on the top sports like American Football, basketball, ice hockey, baseball and soccer. Our aim is to help you realise the difference between a good bookie and a great bookie.
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Adverts
Betting apps are constantly looking for new and exciting ways to appeal to their customers so it’s no surprise to see them run adverts during primetime for sports fans, like at half-time during a soccer match or in the pre-match ad break in the approach to an NFL match shown live on television. Bookies work within the same constraints as any other advertiser in that they must be memorable, catchy and exciting while selling their products.You’ll often find that a TV ad from a betting site is loud and frantic. It wants to sell you a bet quickly, with little need for explanation. There’s a buzz about the ad, a soundtrack that easily gets stuck in your head and, often, the odds available on an exciting betting market, like the next goalscorer or total points. You’ll quickly learn which bookie is offering which betting opportunity and the odds available. They may even throw a famous face from the world of sports into the mix just to help grease the wheels. This could be an ex-football player explaining why you should bet with this bookie over the competition. Often, their backing of a bookie will be enough to see sports fans trust the betting app, sign-up and place the bets that were advertised.Promotions
In addition to catchy advertising on TV, bookies offer all new customers a welcome bonus. This is a promo offered when you register an online betting account with that bookie, making your first deposit and placing a qualifying gamble. When your first bet has been settled, the welcome bonus will be added to your account balance.In many cases, the welcome bonus given to new players will be a deposit matched bet. This is a free bet that will be equal in value to your first deposit and wager. For example, if you register at an online bookie, deposit and bet $100 on a qualifying sportsbook market, the marketing team will drop a free bet into your account balance. This can be used to gamble on the sport and market of your choosing.To get your share of the free bet now, simply visit the homepage of your chosen bookie, fill in the registration form, make a deposit using your debit card then place a bet. The welcome free bet will be available in seconds.-