We all know the more viewers expected, the more advertisers can expert to pay for a place in the commercial breaks of the big TV events. With that in mind, here’s a look at some of the big TV events that brands will have their eyes on before the end of 2021.
Euro 2020
From the title, you might think that this is a sporting event that only concerns those living in Europe. In fact, it’s widely believed that all of the best soccer leagues in the world are based in Europe, so this tournament always attracts viewers from all continents around the world. Due to the time difference in Europe, many people in America wouldn’t bother tuning in at the awkward times that the games are played. In fact, there are many football fans that will set their alarms to get up and watch games no matter what time they’re played. Even if you’re not a big football fan, this short tournament is ideal for getting into the sport. If you’re unsure which teams are most likely to do well, check out the odds on websites like
Unibet Euro 2020, which employ large teams of experts to try and predict the outcome of every game.
The US Open
While the Superbowl and the Dakota 500 may have already happened earlier this year, there are still lots of big sporting events happening on American soil for advertisers to get excited about. One of the biggest events coming up is
the big tennis tournament that is due to take place in the US later this summer. Not only does this tournament attract huge amounts of viewers across the USA during the few weeks it’s on every year, but it also attracts tens of millions of viewers from around the world. With this in mind, any sponsorship of the advertising boards around the court can cost any brand a lot of money. Even if a brand’s advertising budget won’t stretch that far, they’ll be eager to book one of the very lucrative spots in the commercial breaks of the TV coverage of the tournament. As the stadiums these matches are played in are some of the smallest in the world of sport, the vast majority of viewers will be watching the games, and the advertisements in-between games, at home on TV.
This is Us season finale
It’s not just big sporting events that attract the big audience figures to TV screens. Despite all the competition from streaming providers, there are still some dramas that attract millions of viewers to tune in at the same time on traditional television channels. One of the biggest dramas on our screens at the moment is This Is Us. While the show about “the big three” siblings has been going on for five seasons now, the love many viewers have for this drama shows no signs of slowing down any time soon. That’s why so many big brands will be eager to get their adverts into the finale of this big drama, which was
brought forward due to the pandemic, as well as season six whenever that appears on our screens. -