Advertising is concerned with selling pieces to people, while art shows the beauty or ugliness of someone’s emotions and feelings. Art uses advertising elements to inform, persuade, remind, promote, and educate.
Art pieces play an important role in influencing the flow of a message to the target audience. Administrators and artists must adhere to some rules to understand the situations in which they can reproduce content legally. Here are some rules for using art in advertising.
Focus on quality
If you intend to develop the artwork from scratch, avoid copying other people’s work as this may lead to violation of copyrights. If an image is bigger than required, there are chances that quality may be compromised. You should not misalign images but instead ensure it fits in the cover. An image that is upside down or on its side may not be suitable for advertisement.
Social media can effectively allow you to use images to promote your brand or product online. To develop impactful content for social media advertising,
monitor social media marketing trends, and seek digital space on Instagram. Instagram is a virtual platform and therefore, you can easily post your original art pieces to reach your audience.
Use photos carefully
Photographers are usually free to take lots of photos in public. They can use specialized devices like the zoom lens to improve the clarity of images and quality of shooting. Sometimes they may go to the extent of taking photos of private property that can be viewed by the public.
There are circumstances in which taking photos may land you into problems. For instance, if you take photos of celebrities and
use them publicly, such behavior can lead to civil and criminal charges against you. Use photos carefully and understand how far you can go while taking photos in public.
Understand the important art-related laws
You can use art in advertisement successfully without becoming a law scholar. However, you need to understand substantive laws that may be relevant to your work. Many creators are familiar with copyright law but other areas are relevant to art. And why do they do it is quite a complex topic.
The temptation of using commercial texts and ad content writing or photoshopped images belonging to some artist is known to everyone. To get some viewpoints on it, you can refer to free essay samples on
https://eduzaurus.com/free-essay-samples/art/. The essay examples from EduZaurus talk about it in detail and can help students create research papers around this subject.
Understanding the creative process is not enough but it is important to consider whether if there is any art portion that is not original. If, for instance, you were inspired by someone’s film, piece of art, or story, this may bring copyright issues. Be careful if you collaborated with someone to create the art piece.
Ensure that your artwork does not depict company names or brand name products. Otherwise, you may have trademark issues. Your artwork should not name, depict, or incorporate any real person’s characteristics. Using real persons may trigger publicity and privacy rights that can land you into trouble. Any false or negative depiction of a real person can cause a defamation claim.
Show products in your art pieces
Product placement issues may arise in paintings and still images context. Many conservative creators try to avoid risks associated with trademarks and unlicensed product appearances. You should not have any unauthorized appearances of a brand in your art pieces. You should avoid tarnishing the product’s reputation or misleading people to associate the product manufacturer with the creative work.
Courts can accept unauthorized product placement if it is meant for social commentary. Featuring iconic products in a commercial advertisement without being licensed can have legal consequences. It can lead to litigation or fine, especially if you are found liable for diluting another company’s trademark.
Depict real people in your work carefully
The extent to which you can be permitted to
publish other people’s images in your art pieces depends on whose image you want to use how you intend to use it. You can be allowed to publish someone’s image if it is directly linked to something newsworthy. Remember you want to use advertising campaigns to inform your audience about what you have and how it can benefit them. Therefore, if something is newsworthy, it cannot violate publicity rights or a person’s privacy.
However, if you publish a person’s image for advertising purposes without their permission, this amounts to a violation of publicity rights.
Privacy rights violation also includes photographing a person without their consent. It may be a good idea to ask the person whose image you want to use in your advertisement to give you a signed release.
Conclusion
People tend to connect better via images as opposed to reading long and boring text ads. For a better outcome, focus on creating quality images and using photos carefully. Using images in advertising requires a general understanding of art-related laws. Be careful in how you depict people and products in your artwork to avoid any legal implications. Follow the above rules to the latter and you will effectively meet your advertising objectives.
Author Bio:
Joshua Robinson is a real talent working in the corporate sector for some years now and already making his presence felt with astounding work quality and ethics. He’s a sales and marketing pro, freelance academic writer, sales training consultant and speaker and a proud owner of five stray pets that he adopted from a shelter home.
-