In today’s world of marketing, it can be really hard to stand out. For large companies with big budgets, it seems easy to steal the show, and there are so many innovative small businesses that are constantly coming out. Luckily, successful marketing is not only a matter of budget and restless innovation. Connecting with your audiences and raising your brand awareness can really come down to mastering a couple of key skills like relying on data analysis, focus on targeted audiences, and using multiple channels. The best way to learn these skills is by the examples of successful marketing strategies. Let us take a look at some of the best.
Spotify - Music Streaming Geniuses
You might have wondered how this Swedish music streaming service became so popular among such huge competition. Well,
Spotify focused on creating a new user experience.
Instead of just letting users discover new content by genre, they thought about how people today listen to music. Music fans today do not necessarily get attached to one or two specific genres and build their identity around it. Rather, many people tend to develop a more eclectic personal taste. Also, they consume music in different settings like while cooking, studying, jogging, commuting, etc., and they love the music to fit their moods. Spotify recognized these habits and allowed its users to discover new content based on their activities or moods. In this way, music fans come across songs that they would never discover if they filtered the music only by genre. This streaming service also uses artificial intelligence and smart algorithms to curate personalized playlists based on users’ habits.
Netflix - Rulers of the Film and Series Streaming Industry
Many people believe that the success of Netflix is based on producing really good series that make people hooked, and on acquiring the rights to many old shows that people love and always come back to. However, it is not just about quality content. Netflix’s marketing strategy is based on the three pillars of good marketing: focus on customers, real-time data analytics, and the use of the latest channels and mediums. In order to have a consumer-centric strategy,
Netflix employs a variety of tactics: memorable emails with personalized recommendations, personalized homepages based on users’ viewing history, and using brave messages that focus on targeted audiences no matter if the content may not appeal to a general audience. Personalized marketing would not be possible without data analysis, and Netflix was one of the first to recognize the value of marketing automation and big data to be able to readily react to the ever-changing customer preferences and optimize their marketing accordingly. Finally, everyone already knows that focusing on one or two channels cannot be enough, and Netflix is certainly one of the best in meeting their users wherever they are: on their mobile phones, on email, Twitter, Snapchat, even by word-of-mouth. They also made everything simple and affordable for the consumer, so you just need to pick, click, lean back, and enjoy.
Sky City - Powerful Online Casino
To capture customers’ attention online is a tough job no matter what kind of company you are, but as an online casino, this is a particularly big challenge. With various ads constantly popping out on web pages and social media, it is really hard to stand out and create touchpoints with the users. Certain restrictions can also give hardship to companies.However, Sky City online casino is a great example of what kind of marketing tools online gambling venues use to keep their customers interested, and, above all, satisfied. First of all, Sky City has various games on offer - meaning that there is something for everyone. Second, it considers the possible concerns of its users and it gives plenty of information about the company’s license, safety, and certificates, payment options, as well as responsible gambling. In the end, the company offers many
promotions to users - like welcome prizes to newbies, or weekly promotions for regular players - which are an exquisite marketing tool to keep new players interested, and the old ones coming back for more. That being said, this combination is the winning one for this online casino, and something other companies can learn from and look up to.
GoPro - Kings of the Camera Makers
User-generated content is yet another staple of contemporary marketing, and GoPro is one of the best companies to use its potential. Athletes and adventurers use
GoPro cameras to record videos that are otherwise almost impossible to record with regular ones. It allows them to easily create dazzling content and share it across numerous platforms. The created videos always include distinct start and ending frames with the brand’s logo. This is a win-win strategy for users and GoPro: the product offers easy accessibility and different potentials to the users, and GoPro in turn gets free authentic advertisement. The company is also constantly working on improving the way users create and edit their content, which additionally encourages users to trust and use GoPro cameras. To sum it up, great marketing is not about large budgets and entangled success paths. Even if you might wonder how Spotify, Netflix, Sky City, GoPro, and other successful companies made it in the ocean of similar products, there is really no mystery here. Relying on big data and promptly reacting to analyses, thinking about your target audiences and what their needs and habits in the contemporary world are, as well as using all available channels and mediums to meet them, is a path that will surely take your company far.-